Privacy policy

Personal information is, for example, name and age. The contacts are, for example, email and telephone number. And the browsing data can be your IP address and your location. The IP address is a number that identifies the computer or mobile phone you are using to browse our website.

It is with this information and with the cookies that are stored on your computer or mobile phone that we can highlight the most important pages and show you only what you really want to see. For more information on this specific point, please see our cookie policy.

In addition to our team, we will use AI (Artificial Intelligence) technology to assist you with useful information. This includes the messages you send and receive from Billie, our chatbot, such as questions, comments, or assistance requests, and data like your name, email, or phone number, to provide faster and more efficient support.

When you register on our website, we also store the data you share with us. This is the case of the username and password. We only store this data to protect your account and facilitate your navigation and purchases on our website.

When you make a purchase on our website, we also collect your address, your tax number, if you indicate it, and the data associated with the payment method you choose. We collect, for example, the credit card number or username of the Paypal. We only use this information to make your purchase more convenient and secure.

We collect your data when you visit us or buy in our store: when you visit us, know that you are being filmed. We have video surveillance throughout the store, but we do not control anyone's steps. We only film and record the footage to protect people and their property.

We collect your data when you join one of our services: when you join one of our services, you share personal information with us. For example, to plan your kitchen or bathroom, we need to know how many square meters these rooms have. We only use this information to provide you with our service in a more practical and personalized way.

We collect your data when you join our IKEA Family card: when you want to be part of our family, we need to collect your data to provide you with the service you deserve.

To solve your issue or clarify your doubt, we need to know a little about you. We want to know your name, to begin with, so that we don't treat you by the name of customer.

But it's also customary to ask for your phone number or taxpayer number, if that helps us help you.

• The information we collect helps us to provide you with a more effective and personalized service: It is through this purpose that we collect so-called cookies, with various legal grounds, such as the performance of a contract to which the data subject is a party to or their consent, depending on the type of cookie in question. For more information on this, please refer to our cookie policy;
• We also collect your postcode, devoid of any other information, based on our legitimate interest in continuing to make your life easier and doing market research;
• In case you need to return an IKEA product, we can issue a digital refund card. For that, we have the legal obligation of processing your name, email address and phone number;
• Finally, we collect data so that we can create a profile for you as a user and offer you the things we know you will like the most, through the analysis of your habits and sales profile as a consumer. We do this analysis only in the event that you give us your consent.

The information we collect helps us ensure that everyone has a safe experience when shopping on our website or when visiting our store. Such processing takes place when:

• For example, we analyze browsing data on our website to prevent online attacks and fraud, based on our legitimate interest as the controller in protecting systems against fraud and other threats;
• When we film and record images of our stores, based on our legitimate interest in the protection of people and assets.

• When you give us permission, we save your phone number or email to talk to you again (for example, to show you those beautiful glasses from the new collection). We do this in several ways: so that we can send you marketing communications, when you provide us with your consent;
• When you contact us through social networks, our website or customer support service, based on our legitimate interest of the controller in providing a quality and personalized service, as well as managing the complaints submitted.

• So that we can issue you invoices for your purchases;
• When you contact us to provide you with the service of kitchen planner;
• When you join our services and IKEA Family card;
• When you search for IKEA products through photographs.

We process this personal data on the basis of performance of a contract to which the data subject is a party to or in order to take steps at the request of the data subject prior to entering into a contract.

In cases where the legal basis for the processing of your data is the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract, the personal data provided are essential for the establishment of the contractual relationship. Without them, we are unable to provide our service. Thus, failure to provide personal data in these situations results in the impossibility of providing you with the service you want.

In cases where the legal basis for the processing of your data is the consent of the data subject, we note that such consent may be revoked at any time without this, however, making unlawful the processing of personal data carried out on the basis of consent until that moment. Where necessary, if you do not give your consent, we will not be able to send you communications about market research.

But only when it's really necessary. For example, we need to give your name, address and phone number to the carrier that delivers the furniture to your home, or to the company that helps you assemble it, partners designated as processors under the GDPR.

These companies are obliged to use your data only for the service we ask of them (for example, to deliver the furniture to your home or assemble it for you). For this purpose, your personal data is deleted by the service providers once the purpose for which they were collected ceases.

We note that for consumer credit situations, we may need to share your data with the partner company responsible for the credit, our processor under the GDPR. Your personal data will be processed by our partner company in order to be able to provide you with the service and complete the deal.

We have advertising and social media partners (such as Facebook or Google, for example) with whom we share your browsing data, such as your location and the products you usually search for on our website. But we only do so if you give your consent for this purpose.

Our partners use this data to show you ads on social media, other websites or in your search engine that may be of interest to you. For example, if you've been looking for sofas on our website, you'll see an ad for a sofa. For more information about how we and our partners collect cookies, please see our cookie policy.

That is, when we believe that this is important to:

• Comply with legal or regulatory obligations;
• Collaborate legitimately with the authorities;
• Protect us and our customers from spam, phishing, or hackers (i.e., from misleading advertising, data theft, or hacking);
• To defend our rights, including in the context of legal proceedings.

In Portugal and the European Union, the General Data Protection Regulation applies. It is a Regulation that gives you the right to consult, amend, delete or limit the use of your data and obliges the companies that collect it to use it responsibly and for very specific purposes.

Your rights, as a data subject, are as follows:

• Right of access: you have the right to obtain from IKEA confirmation that the data concerning you are or are not being processed and, where appropriate, to access them and the information provided for in the legislation.

If you want more than one copy of your personal data, IKEA may subject this service to a fee for administrative costs.

• Right to rectification: you have the right to obtain from IKEA, without undue delay, the rectification of inaccurate or incomplete data concerning you.
• Right to erasure of personal data ("right to be forgotten"): you have the right to ask IKEA to erase your data without undue delay, and we have an obligation to erase it when one of the following reasons applies:

a) They are no longer necessary for the purpose for which they were collected or processed;

b) You have withdrawn your consent for the processing of data and there is no other ground for such processing;

c) You have objected to the processing and there are no prevailing legitimate interests justifying the said processing.

• Right to restriction of processing: you have the right to obtain the restriction of processing if one of the following situations applies:

a) Contest the accuracy of the data, for a period that allows us to verify its accuracy;

b) The processing is lawful and the data subject opposes the deletion of his or her data and requests, on the other hand, the limitation of its use;

c) We no longer need the data for processing purposes, but they are required by the holder for the purposes of declaring, exercising or defending a right in a judicial proceeding;

d) If you have objected to the processing, until it is verified that the legitimate grounds of the controller prevail over those of the data subject.

• Right to object: in cases where the processing of data is carried out for the purpose of the legitimate interests pursued by us; or 2) the processing of data is carried out for direct marketing purposes; or 3) profiling, you may at any time object to the processing of your personal data.
• Right to portability: in certain situations, you have the right to receive the personal data concerning you that you have provided in a structured, commonly used and machine-readable format, and the right to transmit such data to another controller without the foregoing being able to prevent it.
• Right to lodge a complaint with a supervisory authority: You can always lodge a complaint regarding the processing of your personal data with the competent supervisory authority. In the case of Portugal, the competent supervisory authority is the National Data Protection Commission (www.cnpd.pt).

It depends:

• We store the data we collect from purchases made by you (and that are necessary for tax purposes) for a period of 10 years in order to comply with a legal obligation;
• We keep your postcode for the duration of voluntary warranties provided by IKEA;
• We keep the data you provide to us as part of our customer service for as long as the purpose for which we collect it persists;
• We will keep the data relating to your IKEA Family card for the duration of the contractual relationship or for a maximum period of 1 year from its termination;
• We store the data you provide to us for the execution of a contractual relationship (such as the Kitchen Planner service) for the duration of the purpose for which the personal data was collected, except for the need to comply with any legal obligation;
• We keep our video surveillance recordings for a period of 30 days;
• The personal data you provide to us based on your consent will be kept for a maximum period of 3 years or until you revoke your consent, if the same happens before the verification of this period;
• Personal data that is processed on the basis of our legitimate interest is processed until the purpose for which such personal data was collected ceases.

It's in your right. This is what the General Data Protection Regulation says, in force throughout the European Union. You just need to talk to the department responsible for data protection:

• Call us to: +351 21 989 99 45 (national landline call)
• Send us an email to: [email protected]
• Write us a letter to:

IKEA – Data Protection Officer
Rua 28 de Setembro, EN 250
2660-001 Frielas

If something doesn't go right (which we hope won't happen), you still have the right to lodge a complaint with the National Data Protection Commission.