Skip to main content

The IKEA Concept

Our vision:

To create a better everyday life for the many people

    The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value - always with sustainability in mind.

    The IKEA Concept exists in every part of our company, from design, sourcing, packing and distributing through to our business model. Our aim is to help more people live a better life at home.

    What does IKEA mean?

    IK = Ingvar Kamprad, the initials of IKEA founder

    EA = Elmtaryd and Agunnaryd, the name of the farm and village where he grew up


    The IKEA logo has changed during the company’s history and the 1983 version remains a consistent symbol of the IKEA BUSINESS.

    Ingvar Kamprad : The IKEA founder


    Ingvar Feodor Kamprad was an enterprising young boy who founded IKEA when he was only 17 years old. He began the brand by selling replicas of his uncle Ernst’s kitchen table and slowly moved into other products. Though the company was mainly mail-order, it wasn’t long before IKEA took off and became a part of people’s homes across the world. Ingvar’s goal was always to help people live better while adding value and beauty to their lives.

    IKEA has grown into a global retail and business leader. Ingvar Kamprad has been at the core of the IKEA success story from its very first store in Älmhult in 1953, to 403 stores in 49 countries today. We still believe like he did, that most things still remain to be done.

    Creating homes to love

    Simply put, IKEA home furnishing is beautiful because it is well-designed, functional, quality, affordable, and sustainable.

    Our stores use our product range to create solutions that are relevant and affordable to you. The idea is for these solutions to enable you to live the way you want.

    Creating homes to love. Homes that make everyday life a little brighter.

    Touch. Try. Explore. Dream!

    Online you can check out ideas and inspirations from all over the world and even create a wish list of your favorite products!

    At the store, you can compare styles and prices and get inspired by realistic room settings. You’re also welcome to sit, lie down, open and close drawers and cabinets, pretend to cook, sleep or watch TV, just like you would at home. 

    The IKEA store is designed to meet many people looking for something for their homes. It’s also a place where you can actually go beyond inspiration by getting solutions from the store!

    We do our part.
    You do your part.
    Together we save money.

    Low prices

    All the IKEA products in the store are supported by price and product information that makes it easy for visitors to serve themselves. So that searching and finding the products you want, picking them up, buying them and bringing them home, putting them together and enjoying them on the same day is easier on you and on your pocket!

    ”Most things remain undone. A glorious future!”


    Ingvar Kamprad, IKEA founder