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Bath towels and mats

Luxurious yet practical bathroom textiles to suit every mood


Bathrooms are the easiest rooms to redo. A quick change of shower curtains and bath mats is all it takes to create a different look. Enjoy the luxurious feel of our bathroom textiles with bath towels and bathrobe that wrap you up in soft fluffy absorbent comfort. The double-layered ROCKÅN bathrobe will tempt you to spend your entire Sunday in it. With an adjustable belt height, non-chafing seams and sensibly placed pockets it offers you the ultimate in lounging comfort.

Spot your towel at the beach from a mile away

There is nothing subtle about these new VÅGSJÖN towels. They are bright. Very bright. They are also super soft against your skin, thanks to the solid terry. And the woven stripes are both absorbent and dry in a flash.

Bright blue, bright pink and bright green VÅGSJÖN towels are neatly folded and stacked on top of each other.
A bright pink VÅGSJÖN hand towel is roughly placed over a neatly folded VÅGSJÖN bath towel in bright pink.

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    Gulvial Bath towel, turquoise, 70x140 cmGulvial Bath towel, turquoise, 70x140 cm

    Gulvial Bath towel, turquoise, 70x140 cm (28x55 ")

    Previous price Rs. 599Price Rs. 499

    Price valid Jul 24 - Aug 18 or while supply lasts

    More optionsGulvial
    LUDDVIAL Bath towel, grey, 55x120 cmLUDDVIAL Bath towel, grey, 55x120 cm

    LUDDVIAL Bath towel, grey, 55x120 cm (22x47 ")

    Price Rs. 199
    FREDRIKSJÖN Bath towel, dark blue, 70x140 cmFREDRIKSJÖN Bath towel, dark blue, 70x140 cm

    FREDRIKSJÖN Bath towel, dark blue, 70x140 cm (28x55 ")

    Price Rs. 799
    More optionsFREDRIKSJÖN
    VÅGSJÖN Bath towel, dark grey, 70x140 cmVÅGSJÖN Bath towel, dark grey, 70x140 cm

    VÅGSJÖN Bath towel, dark grey, 70x140 cm (28x55 ")

    Price Rs. 399
    More optionsVÅGSJÖN
    SLÅNHÖSTMAL Bath towel, black/light beige striped, 70x140 cmSLÅNHÖSTMAL Bath towel, black/light beige striped, 70x140 cm

    SLÅNHÖSTMAL Bath towel, black/light beige striped, 70x140 cm (28x55 ")

    Price Rs. 499
    More optionsSLÅNHÖSTMAL
    SKOVELSJÖN Slippers, beige, S/MSKOVELSJÖN Slippers, beige, S/M

    SKOVELSJÖN Slippers, beige, S/M

    Price Rs. 199

    Top seller

    FINTSEN Bath mat, grey, 40x60 cmFINTSEN Bath mat, grey, 40x60 cm

    FINTSEN Bath mat, grey, 40x60 cm (16x24 ")

    Price Rs. 149
    More optionsFINTSEN
    LUDDVIAL Washcloth, grey, 25x25 cmLUDDVIAL Washcloth, grey, 25x25 cm

    LUDDVIAL Washcloth, grey, 25x25 cm (10x10 ")

    Price Rs. 99/4 pack
    Gulvial Washcloth, dark grey-blue, 30x30 cmGulvial Washcloth, dark grey-blue, 30x30 cm

    Gulvial Washcloth, dark grey-blue, 30x30 cm (12x12 ")

    Previous price Rs. 79Price Rs. 49

    Price valid Jul 24 - Aug 18 or while supply lasts

    More optionsGulvial
    LUDDVIAL Hand towel, grey, 40x60 cmLUDDVIAL Hand towel, grey, 40x60 cm

    LUDDVIAL Hand towel, grey, 40x60 cm (16x24 ")

    Price Rs. 79

    Top seller

    TÅSJÖN Slippers, grey, L/XLTÅSJÖN Slippers, grey, L/XL

    TÅSJÖN Slippers, grey, L/XL

    Price Rs. 249

    Top seller

    ALMTJÄRN Bath mat, beige, 40x60 cmALMTJÄRN Bath mat, beige, 40x60 cm

    ALMTJÄRN Bath mat, beige, 40x60 cm (16x24 ")

    Price Rs. 799
    More optionsALMTJÄRN
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    Breathe new life into your bathroom

    Maybe you’re more attracted to calming neutrals, like beige and white. Or, maybe you love energising colours like vibrant red and pink. Perhaps stripes suit your aesthetic. Hang your towels on the wall for a greater impact and easily refresh your space, all in pure cotton and the hottest hues and prints.

    See all bath towels
    Three VÅGSJÖN cotton towels in red and white hanging on three TISKEN towel racks with suction cup in a white tiled bathroom.
    See all bath towels

    Three bath towels in beige and black-and-white stripes hanging on three TISKEN towel racks with suction cup. White tiles.
    Three bath towels in muted green and blue hanging from three TISKEN towel racks with suction cup. White tiled bathroom.

    Mine, hers, yours, theirs

    Colour-code your family’s mornings and end towel fighting for good. With six happy colours to choose from, everyone in the family can pick their own favourite. All equally soft and fluffy, made from 100% cotton in a durable, low-twist yarn that becomes even softer with every wash.

    Four GULVIAL towels on a rail, in different colours: pink, beige, green and blue. Matching toothbrushes on a shelf above.
    Close-up of six folded GULVIAL towels, each in a different colour: beige, pink, green, blue, white, and black.

    Towels that only get softer and better with age

    Whether you’re looking for a splash of colour in your bathroom or prefer a more timeless aesthetic, the GULVIAL cotton towels have you covered. Plus, made from 100% cotton, they get softer with each wash.

    See the GULVIAL series
    A bathroom sink with GULVIAL white washcloths neatly folded in a bamboo tray beside liquid soap and hand lotion bottles.
    Open TÄNNFORSEN wash-stand with drawers showing pink and white towels, a hairdryer, and organised accessories.
    See the GULVIAL series

    Start your day with bathroom textiles that are sure to put a smile on your face


    Our bathroom textiles are colourful, beautiful and practical. Sink into the coziness of the decadently soft and highly absorbent towels in our collections.  The towels come in patterns that coordinate with the other bathroom textiles. The striped weave of the VÅGSJÖN collections makes the towels more absorbent and also quick to dry. The shower curtains from the BJÄRSEN and INNAREN collections feature patterns that range from plain solids to colourful prints and can be easily cut to your desired length.  The shower curtains from the KLOCKAREN and KINNEN collections are made with polyester from recycled PET bottles. This gives them a soft fall and also makes good environmental sense. The SANDTRÄSKET and KARKEN collections of bath mats are anti skid. Pair the terry bath mats from the ALSTERN and VIKFJÄRD collections with a STOPP anti-slip underlay for safety. The TÅSJÖN bath slippers are soft and absorbent with anti-slip under soles.