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Flat 20% off* on select textile products.

Bath towels and mats

Home textiles
Towels
Bath mats
Shower curtains
Spa accessories

Luxurious yet practical bathroom textiles to suit every mood


Bathrooms are the easiest rooms to redo. A quick change of shower curtains and bath mats is all it takes to create a different look. Enjoy the luxurious feel of our bathroom textiles with bath towels and bathrobe that wrap you up in soft fluffy absorbent comfort. The double-layered ROCKÅN bathrobe will tempt you to spend your entire Sunday in it. With an adjustable belt height, non-chafing seams and sensibly placed pockets it offers you the ultimate in lounging comfort.

Spot your towel at the beach from a mile away

There is nothing subtle about these new VÅGSJÖN towels. They are bright. Very bright. They are also super soft against your skin, thanks to the solid terry. And the woven stripes are both absorbent and dry in a flash.

Bright blue, bright pink and bright green VÅGSJÖN towels are neatly folded and stacked on top of each other.
A bright pink VÅGSJÖN hand towel is roughly placed over a neatly folded VÅGSJÖN bath towel in bright pink.

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Folded grey LUDDVIAL cotton towel, soft, lightweight, neatly folded square shape with visible terry texture.A grey LUDDVIAL towel hangs near white-tiled walls, smaller than stacked towels on a shelf with a potted plant.

LUDDVIAL Bath towel, grey, 55x120 cm (22x47 ")

Rs. 199
LUDDVIAL grey cotton towel set, rectangular with hanging tabs, lightweight, quick drying.Four grey towels neatly stacked on a wooden shelf. The towels are lightweight and quick drying, perfect for travel or the gym.

LUDDVIAL Washcloth, grey, 25x25 cm (10x10 ")

Rs. 99/4 pack

Top seller

FINTSEN grey bath mat, rectangular, textured design, made of recycled polyester.Modern bathroom with blue FINTSEN mat beside white vanity, fitting under.

FINTSEN Bath mat, grey, 40x60 cm (16x24 ")

Rs. 149
More optionsFINTSEN
A SLÅNHÖSTMAL towel, yellow and white striped, with pink trim, folded neatly. Made from 100% cotton.SLÅNHÖSTMAL Bath towel, white/yellow striped, 70x140 cm
New

SLÅNHÖSTMAL Bath towel, white/yellow striped, 70x140 cm (28x55 ")

Rs. 599
More optionsSLÅNHÖSTMAL
Grey BROKGLIM organic cotton towel, folded with woven border detail.Grey organic cotton BROKGLIM towel with woven border, metallic hanger, and nearby shelf with towels and plant.

BROKGLIM Bath towel, grey, 70x140 cm (28x55 ")

Rs. 799
20% off, save Rs.200
Rs. 999

Price valid Mar 05 - Apr 15 or while supply lasts

More optionsBROKGLIM
Light beige slippers with waffle texture, open-toe design, made from recycled polyester and eva foam, comfortable and cushioned.Pair of SKOVELSJÖN waffle slippers, light grey, on blue mat, soft, cushioned.

SKOVELSJÖN Slippers, beige, S/M

Rs. 189
Grey ludvial cotton towel on hook, textured, softGrey LUDDVIAL towels beside modern sink, 100% cotton, folded neatly.

LUDDVIAL Hand towel, grey, 40x60 cm (16x24 ")

Rs. 79
Rectangular grey bath mat, textured with raised dots, soft and quick-drying.Bathroom with light wooden cabinet, white sink, glass shower, beige towels, TOFTBO mat, and light wooden stool.

TOFTBO Bath mat, beige, 40x60 cm (16x24 ")

Rs. 319
20% off, save Rs.80
Rs. 399

Price valid Mar 05 - Apr 15 or while supply lasts

More optionsTOFTBO
Four brightly coloured washcloths in yellow, pink, green, and grey neatly folded with loops, made of 100% cotton.A person holds a baby with a yellow KRAMA washcloth draped over the person shoulder, useful for subsequent cleaning.

KRAMA Washcloth, mixed colours, 30x30 cm (12x12 ")

Rs. 95/4 pack
20% off, save Rs.24
Rs. 119/4 pack

Price valid Mar 05 - Apr 15 or while supply lasts

TOFTBO grey ultra-soft bath mat, rectangular with cut-out, textured surface.Modern bathroom: white toilet, light beige mat, blue brush, hanging towel, dark floor.

TOFTBO Pedestal mat, beige, 55x60 cm (22x24 ")

Rs. 439
20% off, save Rs.110
Rs. 549

Price valid Mar 05 - Apr 15 or while supply lasts

More optionsTOFTBO
A hanging yellow and white striped towel with pink trim, made of cotton.SLÅNHÖSTMAL Hand towel, white/yellow striped, 40x70 cm
New

SLÅNHÖSTMAL Hand towel, white/yellow striped, 40x70 cm (16x28 ")

Rs. 199
More optionsSLÅNHÖSTMAL
Skogsallat: off-white hanging bath mitt. Triangle shape with textured loop.Towel hooks with scrub mitt and towels.

SKOGSSALLAT Scrub mit

Rs. 149
Gulvial Bath towel, turquoise, 70x140 cmTwo green towels hang on hooks, displaying their soft, fluffy texture and sturdy design.
New

Gulvial Bath towel, turquoise, 70x140 cm (28x55 ")

Rs. 649
More optionsGulvial

Top seller

Dark grey ALSTERN cotton bath mat, rectangular with textured striped design.ALSTERN Bath mat, dark grey, 40x60 cm

ALSTERN Bath mat, dark grey, 40x60 cm (16x24 ")

Rs. 199
20% off, save Rs.50
Rs. 249

Price valid Mar 05 - Apr 15 or while supply lasts

More optionsALSTERN
BJÄLVEN light grey waffle bathrobe. Soft & absorbent cotton-viscose blend. Tied with adjustable belt.Modern bathroom with BJÄLVEN tan waffle robe on hanger, stacked towels, white bathtub, and grey stool.

BJÄLVEN Bath robe, beige, S/M

Rs. 1690
BROKGLIM grey organic cotton towel with textured border hangs neatly on a hook, showcasing its soft, thick, and absorbent quality.BROKGLIM grey towels hang neatly on silver hooks beneath a bathroom mirror, beside a wooden vanity with a gold soap dispenser.

BROKGLIM Hand towel, grey, 40x70 cm (16x28 ")

Rs. 399
20% off, save Rs.100
Rs. 499

Price valid Mar 05 - Apr 15 or while supply lasts

More optionsBROKGLIM
A VÅGSJÖN white cotton towel, neatly folded. Its soft, absorbent, and has a textured design.Modern bathroom with white tiles. Large white towel hangs near small potted plant on rack. Rack holds neatly folded towels and small baskets.
New

VÅGSJÖN Bath towel, white, 70x140 cm (28x55 ")

Rs. 449
More optionsVÅGSJÖN
A folded BROKGINST towel with blue stripes on a white background, made of cotton.White striped towel hangs near white rack with folded towels and plant.
New

BROKGINST Bath towel, white, 70x140 cm (28x55 ")

Rs. 999
More optionsBROKGINST
Bright blue toiletry bag with white spots, green zip, side loop, organiser inside.Blue toiletry bag with white dots on green towel, holding essentials.

SKOGSSALLAT Toiletry bag, blue/white/dotted

Rs. 199

Top seller

Six white cotton washcloths fanned out, each with colourful tags in turquoise, yellow, and orange.A person holds a baby, using a white cotton KRAMA washcloth as shoulder protection.

KRAMA Washcloth, white, 30x30 cm (12x12 ")

Rs. 239/10 pack
20% off, save Rs.60
Rs. 299/10 pack

Price valid Mar 05 - Apr 15 or while supply lasts

A pair of beige SKOVELSJÖN slippers, featuring soft waffle texture, comfy eva foam soles, and open-toe design.Two grey waffle-textured slippers on a blue mat, perfect for cosy relaxation at home.

SKOVELSJÖN Slippers, beige, L/XL

Rs. 189

Top seller

Pair of grey TÅSJÖN slippers with soft fabric and stable soles.Two grey TÅSJÖN slippers with wavy soles for better grip and stability, designed for indoor and outdoor use.

TÅSJÖN Slippers, grey, L/XL

Rs. 259
Blue VÅGSJÖN towels, regular & hand size, folded & stacked, solid terry texture.Minimalist bathroom. White tiles, blue towels, silver tap.
New

VÅGSJÖN Washcloth, bright blue, 30x30 cm (12x12 ")

Rs. 169/4 pack
More optionsVÅGSJÖN
Image shows a beige FJÄLLKATTFOT bath mat, rectangular, with a textured terry cloth design for comfort and high absorbency.Modern bathroom with FJÄLLKATTFOT bath mat, beige towels, white vanity, dark grey tiles.

FJÄLLKATTFOT Bath mat, beige, 40x60 cm (16x24 ")

Rs. 231
20% off, save Rs.58
Rs. 289

Price valid Mar 05 - Apr 15 or while supply lasts

More optionsFJÄLLKATTFOT

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Breathe new life into your bathroom

Maybe you’re more attracted to calming neutrals, like beige and white. Or, maybe you love energising colours like vibrant red and pink. Perhaps stripes suit your aesthetic. Hang your towels on the wall for a greater impact and easily refresh your space, all in pure cotton and the hottest hues and prints.

See all bath towels
Three VÅGSJÖN cotton towels in red and white hanging on three TISKEN towel racks with suction cup in a white tiled bathroom.
See all bath towels
Three bath towels in beige and black-and-white stripes hanging on three TISKEN towel racks with suction cup. White tiles.
Three bath towels in muted green and blue hanging from three TISKEN towel racks with suction cup. White tiled bathroom.

Mine, hers, yours, theirs

Colour-code your family’s mornings and end towel fighting for good. With six happy colours to choose from, everyone in the family can pick their own favourite. All equally soft and fluffy, made from 100% cotton in a durable, low-twist yarn that becomes even softer with every wash.

Four GULVIAL towels on a rail, in different colours: pink, beige, green and blue. Matching toothbrushes on a shelf above.
Close-up of six folded GULVIAL towels, each in a different colour: beige, pink, green, blue, white, and black.

Towels that only get softer and better with age

Whether you’re looking for a splash of colour in your bathroom or prefer a more timeless aesthetic, the GULVIAL cotton towels have you covered. Plus, made from 100% cotton, they get softer with each wash.

See the GULVIAL series
A bathroom sink with GULVIAL white washcloths neatly folded in a bamboo tray beside liquid soap and hand lotion bottles.
Open TÄNNFORSEN wash-stand with drawers showing pink and white towels, a hairdryer, and organised accessories.
See the GULVIAL series

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Start your day with bathroom textiles that are sure to put a smile on your face


Our bathroom textiles are colourful, beautiful and practical. Sink into the coziness of the decadently soft and highly absorbent towels in our collections.  The towels come in patterns that coordinate with the other bathroom textiles. The striped weave of the VÅGSJÖN collections makes the towels more absorbent and also quick to dry. The shower curtains from the BJÄRSEN and INNAREN collections feature patterns that range from plain solids to colourful prints and can be easily cut to your desired length.  The shower curtains from the KLOCKAREN and KINNEN collections are made with polyester from recycled PET bottles. This gives them a soft fall and also makes good environmental sense. The SANDTRÄSKET and KARKEN collections of bath mats are anti skid. Pair the terry bath mats from the ALSTERN and VIKFJÄRD collections with a STOPP anti-slip underlay for safety. The TÅSJÖN bath slippers are soft and absorbent with anti-slip under soles.