All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.

Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.

The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.

Originally, all polyester was made from oil-based raw materials which are not renewable but we are switching to only using recycled polyester. The good thing is that polyester can be recycled over and over, without negatively affecting the quality of our products. When we make products from recycled polyester, we give a second life to material that is not biodegradable and reduce the amount that may otherwise end up in landfill or the ocean. Instead, PET and other sources of polyester are used to make textiles, storage boxes, kitchen fronts and even lamps. Recycled polyester is just as good as virgin polyester in terms of looks, quality and function, and produces about 50% less in CO2 emissions. And the material is just as clean and safe in every way.

Recycled polyester makes us less dependent on oil. The amount we convert, is equal to the amount of virgin fossil fuel we eliminate from our polyester raw material (this excludes potential dyeing and other post recycled polyester production treatments). With some exceptions, the challenge is not the conversion of polyester into recycled itself, but to make it available to everyone by keeping it affordable. Buying low environmental impact products often comes with a higher price tag. We want to change that by working to make recycled polyester products more affordable and accessible to the many people.

IKEA is committed to end the dependency on virgin fossil materials and only use renewable or recycled materials by 2030. We are accelerating this movement for polyester in our range and aim to replace all virgin polyester in our textile products with recycled. In 2020, IKEA replaced 79% of the virgin polyester used in IKEA textile products with recycled polyester. In volume, this means we converted 130,000 metric tonnes of recycled polyester, and saved 200,000 tonnes of virign polyester. We haven’t reached our 100% goal yet, but we have come far and overcome many obstacles on the way. These volumes make us a leader in converting to recycled polyester and we hope that our decisions can inspire and motivate whole industries to change.

At IKEA, we demand that all recycled polyester used in IKEA products shall come from recyclers that are compliant with the Global Recycled Standard and traceability is secured to the IKEA product through requirements toward the IKEA Suppliers. By only using recycled polyester that meets the Global Recycled Standards we manage to secure social, environmental and chemical practices at the recycler’s production. We believe that the GRS standard is the best standard on the market today. We work with our partners and textile organisations such as Textile Exchange to further improve standards on recycled materials, including traceability of material beyond the recycling units.