EKET Suspension rail, 35 cm

Another obvious trend around the world is that many people move more often - just as Petra did when she was young. ”The problem is that a lot of storage furniture is so inflexible – upon moving or new needs arising, they can't be adapted. This means storage isn't optimal and it's difficult to keep track of all your things”. These insights inspired Petra and her colleagues to start looking at a more flexible and personal storage solution – something that can easily be updated so that people don't have to buy new furniture as soon as something in life changes. Petra then started to think about those fishing boxes she had when she was young and which were so easy to stack and move as needed. What if you could make a piece of furniture which consists of various smart modules that can be easily moved around, removed and added to?

Petra and her team started by ordering cardboard boxes in various sizes. They took the boxes to different room environments where they moved them around like building blocks – stacking and combining them in various ways. The team also researched detailed facts about storage: on average, how many magazines do we have at home? What’s the ideal height for people to put down their mobile phones? ”Many of us put keys, telephones or bags in a specific place when we come home. We usually do it automatically, without thinking about it”, says Petra. The height that seems to suit most people is 80 cm, so a shelf at that height was a given in the mix of shelves, drawers and cabinets in different colours and styles that eventually became the EKET storage series. ”I'm so pleased that we chose to prioritise playfulness and freedom of choice with all the colours and sizes of EKET”, says Petra, who's looking forward to visiting more homes. ”I think that the customers will find lots of exciting combinations that we haven't even thought of!”.