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DJUNGELSKOG Soft toy, brown bear

Price £ 29

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This big brown bear always greets you with open arms. Cuddly like no other and with a lovely giant stomach where you can feel safe resting - in other words, a real softy.

Article Number004.028.13

Product details

All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.

Soft and safe friend with big and open arms made for cuddling.


Annie Huldén

  • Material
    100% polyester
    100 % polyester - hollow fibre

    Machine wash, max 40°C, mild process.

    Do not bleach.

    Do not tumble dry.

    Do not iron.

    Do not dryclean.

  • Recommended for ages from 18 months.This product bears the CE mark.
  • We want to have a positive impact on the planet. That is why by 2030, we want all materials in our products to be recycled or renewable, and sourced in responsible ways.


Length: 100 cm

  • DJUNGELSKOGArticle Number004.028.13

    Width: 61 cm

    Height: 16 cm

    Length: 100 cm

    Weight: 1.10 kg

    Package(s): 1

PerfectVerified ReviewerThe perfect guy, absolutely adorable. He makes my day better every time I look at him.5
Mahoosive bearVerified ReviewerA tad expensive but daughter loves it5
Extremely softVerified ReviewerExtremely soft5
The dangers of taking a teen shoppingVerified ReviewerDidn't mean to buy it. Wasn't on my list. Teen fell in love and nagged the whole way round and I gave in. However she loves it and uses it as a cushion daily and it's still surviving and looking fab, so worth the money 😊 It is now called 'Bob'.5
Cuddly bearVerified ReviewerMy daughter loves him and says he is lovely and cuddly5
Big Softie!Verified ReviewerMy daughter loves sleeping with it. Bought with her birthday money from grandma.5
Barry BearVerified ReviewerWe bought this for our daughter and she named him Barry he sleeps with her every night and she has slept through since having him .5
Cuddle BearVerified ReviewerMy daughter requested this for Christmas, but we were unable to get one as sold out . Now she is over the moon and has taken it away to university with her .5
Travelled 82 miles to getVerified ReviewerTravelled 82 miles to get this for my Son, he loves it and he would give it 5 stars, me I'm a little more conservative but definitely soft and cuddly5
BearVerified Reviewergreat big bear and very soft we love him5
Soft but very expensiveVerified ReviewerVery soft but head is floppy and was very expensive3
The Love Of My LifeVerified ReviewerI no longer need a boyfriend - he is so much bigger than I thought and I’ve slept so much better ever since I bought him. We cuddle every night and he is the love of my life. No stars are enough to rate this bear. He has such a soft smile. 10/105
DJUNGELSKOG!Verified ReviewerHuge super soft and cuddly . We love him5
Best FriendVerified ReviewerHe is always there to hug onto. Such a soft, big and gentle soul, I couldn’t live without him.5
My best friendVerified ReviewerI didn’t even know this bear existed until I went into the store and saw it by chance. I am absolutely obsessed with him, so soft and cuddly.5
djungelfriendVerified ReviewerHe is big enough for a human of any age to hug with plenty of plush to spare. A great listener. 10/105
The perfect companionVerified ReviewerDjungelskog is down for hugging. Djungelskog is happy to sleep in. Djungelskog is cool to sit on the sofa and watch TV. Want a companion who is non-judgemental, soft, understanding, and happy to just be hanging out with you? You want Djungelskog.5
PhonomenalVerified ReviewerThis guy is an absolute chungus and adorable af definetly worth a buy5
I love himVerified ReviewerThis is the largest softest most excellent friend I've ever seen. I am 20 and I still sit it in the kitchen to keep me company while I cook. Cannot recommend enough.5
An amazing impulse buyVerified ReviewerI was debating for over a month on whether or not to buy this product, but I finally did and it did not disappoint! It is very soft and comfortable to cuddle and lay with. Occasionally, it does go a little bit floppy in the legs but can be fixed with a little shake. Great value for money, would recommend!5

SustainabilityPeople and planet

Energy and resources

Long live the wild animals

The tiger, orangutan and other wild animals fascinate children of all ages. Through the textiles and soft toys in the URSKOG and DJUNGELSKOG collections, we can get to know them up close. In reality, many of them are threatened by human advancement. But it is possible to change. In our textiles we have chosen to use materials like sustainably grown cotton, lyocell and polyester made from recycled plastic. It’s our tribute to all beautiful animals threatened by extinction.

DJUNGELSKOG Soft toy, brown bear

Long live the wild animals

DJUNGELSKOG soft toys collection is full of friends to play with and – sometimes – get consolation from. But it has one more important purpose: to highlight wild animals that are endangered due to human activities. Like the orangutan. It lives in Borneo's rainforests where fires and deforestation have reduced their numbers. But it's possible to reverse the trend.

Martin Petri, who works with sustainability at IKEA, was in a rainforest in Borneo in 2016. It was hot and humid. The sound from surrounding wildlife resonated intensively in all directions. High up in a tree, he caught a glimpse of an orangutan dwelling – they were back. "In 1983, a forest fire destroyed 18,500 hectares of rainforest", says Martin. "When Ingvar Kamprad, founder of IKEA, heard about it he wanted to contribute to the restoration of the rainforest. That's why, since 1998, we've financed the project ‘Sow a seed’ which has led to more than 12,500 hectares of rainforest being replanted."

Children care and want to learn more

"Wild animals provide a sense of freedom, in particular for children living in urban environments", says child psychologist Barbie Clarke, who has extensively researched about children and their development. The natural habitats of the orangutan, panda, tiger and other DJUNGELSKOG animals are threatened. This concerns many children. "But they’re also curious and want to learn more about the animals", explains Barbie. That’s why DJUNGELSKOG includes a number of books, too.

More rainforest means more orangutans

Humans have the possibility to restore the natural habitats of animals and the biological diversity which provides balance in nature ─ just like in the rainforest Martin Petri visited. “’Sow a seed’ is one of the world’s largest rainforest projects, and has given involved researchers valuable knowledge which will be useful for other rainforests which have burned down or been felled", explains Martin. More rainforest in Borneo means more orangutans swinging between the trees with their long arms. What a beautiful sight.


Sure, they’re cute but are they safe? Absolutely!

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.