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BROGRUND Toilet roll stand, stainless steel

Price £ 8

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Clean, simple and distinctive. The BROGRUND series offers a wide variety of clever accessories that create order out of chaos in your bathroom while also giving it a fresh, modern look.

Article Number404.168.27

Product details

Made from stainless steel that is durable and easy to clean.


H Preutz/N Karlsson

  • Combines with other products in the BROGRUND series.

  • Material
    Base plate/ Insert nut/ End cap:
    Stainless steel
    Stainless steel, Stainless steel
    EVA foam

    Wipe clean with a cloth dampened in a mild cleaner.

    Wipe dry with a clean cloth.


Height: 39 cm

  • BROGRUNDArticle Number404.168.27

    Width: 15 cm

    Height: 3 cm

    Length: 38 cm

    Weight: 0.62 kg

    Package(s): 1

Toilet roll holderVerified ReviewerPerfect5
NiceVerified ReviewerEasy to assemble5
Spare loo roll holderVerified ReviewerSimple design, looks great. Can’t say much more than that.5
Cheap and easyVerified ReviewerIt’s fine! What else can you say?5
Toilet holderVerified ReviewerDoes what its meant to do, though can be wobbly.4
Good weightVerified ReviewerThis is a sturdy stand. But it could be a bit higher.4
Loo-rolls organisedVerified ReviewerA simple, cheap and very useful addition to the bathroom.5
PerfectVerified ReviewerDoes exactly what we wanted it too. Very sturdy and holds 4 toilet rolls at a time.5
Toilet roll holderVerified ReviewerExcellent value for money item.5
Too close to the floorVerified ReviewerToo close to the floor, I would have prefered up a little bit.3
Sturdy buildVerified ReviewerPerfect for our bathroom. Solid manufacture. Half the price of the same item in Wilko.5
PerfectVerified ReviewerGood value for money, assembly is quick5
useful but nothing exceptional productVerified ReviewerThis does the job but has nothing particular to recommend it.3
brogrundVerified Reviewerexactly what a wanted and expected.5

Harmony in the bathroom, one detail at a time

The bathroom is a vital part of the home, but it is often small, cluttered and improvised. Okan Demirci, one of our product developers, knows this first-hand. So when starting working on VOXNAN and BROGRUND bathroom accessories, his aim was to help make bathroom life a little easier. The difficult part was to find common needs among different people. That’s where Okan’s many colleagues came in handy.

Several of them were invited to a workshop. They all had different homes and life situations. Some were Swedes who lived in houses in the woods. Others were from Italy and France. Some lived alone, and others with a partner or children.

Working together to find common bathroom needs

For an entire day, they examined people’s frustrations and dreams, including their own. One of the participants was Luca Battistelli who has been with IKEA since 1992. ”I’m not a product development expert,” Luca says, “but you bring your own experience. Some things can be very specific to a person or country, but it’s easier to find things in common than things that are very different.”

Designing little details that make life better

Two designers worked together to solve the challenges identified in the workshop. Take the clutter from lack of space to hang things. Our towel holders already save space with swiveling bars, but they added bars that extend for more tidiness. And what about shared bathrooms? VOXNAN and BROGRUND have styles you can mix and match so everyone’s happy. The accessories have identical wall brackets, too, so if your style or needs change, you can easily swap things without making new holes. ”It’s not a revolution,” Okan says. “It’s just the little details that can help people turn their bathroom chaos into harmony.”


What is stainless steel?

Stainless steel is found in everything from building structures and cars to sinks and knives. It’s easy to see why it has so many uses. Stainless steel is hard and durable and has good resistance to corrosion – namely rust. It generally has a low nickel content, and for IKEA products we mainly use stainless steel that’s nickel-free. Like many other metals, it can be recycled again and again to become new, hardwearing things – without losing its valuable properties.