But what is it about the oceans that fascinates and engages children worldwide – even children that live hundreds of kilometres from the coast? “The deep seas and their inhabitants have always been part of myths and stories that we tell each other,” says Barbie. “It’s a world of its own under the surface, something mysterious and exciting that brings the imagination to life.”
BLÅVINGAD Towel with hood, shark-shaped/blue-grey, 70x140 cm
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- Cotton
- Terry
This large towel with a hood can transform your newly bathed child into a live blue shark with both back and tail fins. Woven from warming cotton terry that feels soft against the skin.
A terry towel with hood for children. Made of 100% sustainably sourced cotton – a soft natural material that feels comfortable against your child's skin.
Warm and comfortable to get into after a bath since the child can be completely wrapped in the towel which is also highly absorbent so that your child gets dry quickly and stays warm.
The practical hood helps keep heat in after a nice bath while keeping the towel in place when the child moves or runs around.
Tested, approved and completely free from harmful substances and additives.

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Dive down into a world of wonders
Surfing dolphins, curious turtles and playful octopuses. The big deep sea is an enchanted world that triggers the imagination. It inspired us to create the BLÅVINGAD collection. Working with the project, we also realized that many children are worried about the oceans and their inhabitants.
“Children are engaged and well-informed about the pollution of the world’s oceans and how it affects the animals that live there. They want to do something about it and encourage us, adults, to do the same,” says child psychologist Dr Barbie Clarke. She regularly participates in the work with our Kid’s Advisory Panel, where we interview children in different countries about their opinions on various topics.
Mysteries below the surface
Discover the world
Stories, games and movies about life in the deep sea give children access to a world that is different from their own everyday life. “When children are between 3 and 6 years old, they fantasize the most, and when they get a bit older, they want to learn facts and understand how the oceans work,” says Barbie. She adds that when children are absorbed by something, it’s more than a game; they forget their worries, explore the world and broaden their horizons – just like a giant blue whale that floats off to explore the sea.









