Roll out of bed and into savings, as IKEA offers FREE breakfast and £15 off £50 to shoppers wearing pyjamas

Customers queued in front of IKEA for pyjama day offer

Press releases3 September 2024Last edited: 3 June 2025

IKEA to host nationwide Pyjama Day on Saturday 7th September

IKEA is rolling out the welcome mat – or should we say duvet? – for a unique shopping experience this Saturday 7th September, inviting customers to ditch their daywear and don their favourite pyjamas.

In a move that's sure to be a dream come true for late risers and loungewear lovers, all IKEA Family members who visit their local store wearing pyjamas can enjoy a free small cooked breakfast, featuring signature scrambled eggs, bacon, and hash browns, a free breakfast roll, or free children’s breakfast if aged 16 and under. Vegetarian options are available too!

But that's not all; pyjama-clad shoppers will also be able to snag an exclusive £15 discount when they spend £50 or more in-store on the same day – an offer you won’t want to snooze on. With a range of free events available in stores nationwide, including a special visit from BJÖRN bear in the restaurant for little ones, it’s set to be a fun day out for all the family.

“

We know that many of our IKEA Family members love a good lie-in, but who can say no to a free meal and some fantastic savings? So why not combine the two and make it even more rewarding. We hope this dreamy offer gives everyone an excuse to get out of bed bright and early and enjoy a fun-filled day at their local IKEA.

”

Anna ArokiamCommercial Activities Leader, IKEA UK & Ireland

Becoming an IKEA Family member is free and easy to sign up to via the IKEA website in minutes, unlocking access to a range of exclusive deals and benefits. From special discounts to priority access to events and workshops.

Members can also get up to 20% off on IKEA Sleep Essentials from mattresses and bedframes, to pillows and bed linen, purchased online or in-store between Sunday 1st and Monday 30th September. Customers will receive 10% off when spending more than £200, 15% off when spending £400 or more, and 20% off when spending £600 or more – so don’t sleep on signing up to make the most of incredible savings throughout the month.

IKEA's Pyjama Day is the perfect opportunity to shop for all your home needs in the most comfortable attire imaginable. So, set your alarms, grab your fluffiest robe, and head to your nearest IKEA store on Saturday 7th September for a shopping experience that's sure to be the stuff of dreams.

For more information, and to see available activities at your local store, visit IKEA.co.uk.