IKEA Oxford Street now open

IKEA Oxford Street, London front angled photo

Press releases1 May 2025Last edited: 30 May 2025

IKEA has today opened its highly-anticipated Oxford Street store, in a landmark opening for London and the business – drawing a significant crowd, with some waiting from early morning.

A ribbon-cutting ceremony took place at 10am, with Peter Jelkeby, CEO and Chief Sustainability Officer IKEA UK and Ireland, joined by IKEA co-workers, store manager Matt Gould, Sir Sadiq Khan, Mayor of London, and Ambassador of Sweden to the United Kingdom, His Excellency Stefan Gullgren, to mark the launch.

Outside look of customers waiting with yellow and blue umbrella

“Today marks the launch of an IKEA store like no other, designed for, and by, Londoners, situated in one of the world’s most recognisable shopping destinations. We’ve made this iconic retail space our new home in IKEA Oxford Street and can’t wait for all to experience a store filled with what they know and love about IKEA, as well as features unique to this one-of-a-kind location.”

Peter JelkebyCEO and Chief Sustainability Officer, IKEA UK & Ireland

Discover more about IKEA Oxford Street

See inside

Taking over Oxford Street for a moment of celebration, which included street performers, eager shoppers watched as months of anticipation ended.

Among the first to enter was IKEA superfan, Vicky Dawson, from Wrexham, who set herself the challenge of visiting all IKEA stores in the UK. After today’s trip to IKEA Oxford Street, Vicky has completed her mission.

Customers welcomed with waiving flags — Vicky Dawson, IKEA superfan

“Having visited every IKEA store in the UK, and many around the world, I love that each store takes a bit of the local community and represents it in its roomsets and design inspiration. I’m really excited about the opening of IKEA Oxford Street – I organised a whole holiday to London to make sure I got to experience IKEA’s Hus of Frakta pop-up recently.”

IKEA superfan Vicky Dawson

IKEA Family opening offers

IKEA is running exclusive opening offers for IKEA Family members visiting the store in its opening week, across product lines and IKEA food.

From May 1^st until 5^th May 2025, IKEA Family members can enjoy a 15% discount on select ranges. From 6^th May 2025 the opening offer will continue at 10% and will run until 31^st May 2025.

This includes:

MALM and PAX families
KALLAX frames and STRANDMON family
EKEDALEN and RASKOG families
TROFAST frames
MICKE family

IKEA Family members visiting the store’s 130-seater Swedish Deli between now and 5th May will be able to enjoy any breakfast roll and regular hot drink for just £2. If ordering an 8pc meatball or plantball meal, they will also receive a voucher to return and enjoy them again for just £1.