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Baby toys

Baby
Soft toys for babies
Activity toys for babies

Our range of baby toys is designed to spark curiosity and encourage development. From soft baby gyms and cushioned play mats to soothing baby mobiles, each toy is made with safe, non-toxic materials to ensure endless fun and peace of mind. For safety, always supervise play and choose age-appropriate toys.

Designed for every milestone, our collection features toys for 0+ years, 6+ months, 12 months, and 18+ months.

A new baby is born!

It’s named SANDBI and is a series of toys for every other newborn baby. The collection includes musical soft toys, a play mat, a mobile and a rattle; all high quality colourful friends that stimulate a baby’s senses and development. The toys are machine washable, to ensure that they last for as long as they are loved.

See the SANDBI series
Close-up of colourful SANDBI rattle, soft toy and musical toy on top of SANDBI play mat.
SANDBI mobile seen from below, with different colourful figures such as a leaf, a bumblebee and ladybug.
See the SANDBI series

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Best seller

Stackable, colourful kids toy; UPPSTÅ, plastic, round, bright colours, stack high.A young child sits in a high chair playing with colourful stacking cups, exploring shapes and colours.

UPPSTÅ Building beakers, multicolour

Price £ 4
LEKA baby gym, colourful hanging shapes, wooden arch, sensory toy, wooden.Baby gym with colourful hanging toys promoting hand-eye coordination and visual stimulation, perfect for infants.

LEKA Baby gym, birch plywood/multicolour

Price £ 29
A red UPPSTÅ shape sorter toy resembling a birdhouse with shapes around. Its for learning shape and colour recognition.UPPSTÅ shape sorter toy in childs play area, red house shape with geometric shapes.

UPPSTÅ Shape sorter, multicolour

Price £ 8
The UPPSTÅ toy colourful wooden beads and leaves on a green wire tree frame. Its whimsical design helps children learn colours and shapes.Colourful UPPSTÅ wooden toy with moving leaves & flowers. Next to koala & blocks on shelf.

UPPSTÅ Bead maze, multicolour

Price £ 15
Wooden hammer block toy with colourful pegs and mallet, aids motor skills.Playful kids bed with prints and teddies, on a grey rug, near a toy hammer set.

UPPSTÅ Toy hammering block, multicolour

Price £ 12
Multicoloured spherical cuddly toy with red, blue, and green sections. Soft, textured surface with white dots on green. Suitable for babies.Baby holding multicoloured ball with adult, likely playing and developing sensory skills.

SANDBI Soft toy, ball/multicolour

Price £ 3
Baby mobile: blue owl, ladybird, bee, mouse on green leafy canopyColourful baby mobile with owl, ladybird, bee, and mouse suspended from a green leaf, designed to stimulate vision and curiosity.

SANDBI Mobile, Scandinavian nature/multicolour

Price £ 9

Best seller

Green frog-shaped baby rattle toy with spots, smiling face.Baby holding green frog rattle, smiling, with blue owl toy beside them.

SANDBI Rattle, frog/green

Price £ 3.50
UPPSTÅ toy: stacked colourful rings in fox design, wood & plastic.Baby crib with teddy bears, colourful stacking toy, and polka dot rug. Artwork on wall.

UPPSTÅ Stacking rings, multicolour

Price £ 10
SANDBI mat, green, soft, wildlife design, baby play area.Person plays with baby on colourful play mat.

SANDBI Play mat, Scandinavian nature/multicolour, 100x100 cm

Price £ 35
A colourful cuddly toy featuring a red apple with a green caterpillar, white spots, and smiling face, cuddly and soft.Baby lies on couch holding SANDBI toy apple with worm; the toy makes calming sounds.

SANDBI Musical toy, apple and worm red/green

Price £ 9

Best seller

FABLER BJÖRN Soft toy, beige, 21 cmA wooden shelf with picture books and a stuffed teddy bear, with a large plush monkey toy on a bed with a yellow patterned pillow.

FABLER BJÖRN Soft toy, beige, 21 cm

Price £ 1.50
GRÖNFINK fold-out playbook: yellow, white, colourful patches, ladybird design, soft fabric, baby toy.Adult and child reading a soft, interactive playbook with fabric figures, textures, and sensors.

GRÖNFINK Playbook, multicolour, 14x14 cm

Price £ 8
A colourful knitted baby mobile with whale, bear, and fish toys.Baby mobile over changing table with toys. Nursery has floral wallpaper, coat rack, and blue pad.

GULDVÄVARE Mobile, multicolour

Price £ 12

Clearance

KLAPPA colourful baby mobile, featuring red ladybird, green caterpillar, and blue leaf. Bright yellow daisy backdrop. Soft fabric materials.Yellow baby mobile with frog & bee for visual stimulation.

KLAPPA Mobile, yellow

Price £ 7
GULLIGAST: baby gym w/ soft grey mat, 5 soft toys, mirror. Ideal for play & development.Person with baby on GULLIGAST gym. Baby reaches for toys, mirror promotes coordination.

GULLIGAST Baby gym, multicolour

Price £ 45
Wooden toy hedgehog with yellow, green, and red colours. It has a pull string and two large wheels. Perfect for childrens play and development.Person plays with toddler using wooden hedgehog toy, helping child develop motor skills and hand-eye coordination.

UPPSTÅ Pull toy, hedgehog/multicolour

Price £ 7
GULDVÄVARE: grey soft cat-shaped comfort blanket & toy. Recycled materials. Cuddly, gentle for baby skin. Perfect for play & rest.Soft grey cat toy on pale pink blanket; cosy, recycled material.

GULDVÄVARE Comfort blanket with soft toy, blue yellow/cat

Price £ 6

Clearance

KLAPPA baby play mat: blue, square, padded, with colourful sea creature designs.Baby plays on blue sensory mat with plush sea creature toys.

KLAPPA Play mat, 114x114 cm

Price £ 35
The UPPSTÅ toddler walker an owl design in green with white and orange accents, made from wood, and has adjustable handle and wheels for support.Kids room with UPPSTÅ wardrobe, toy car, and stacking toy.

UPPSTÅ Toddler walker, green

Price £ 29

Clearance

KLAPPA caterpillar toy, green, plush, segmented body, blue antennae, smiling face.Person holding green, segmented cuddly toy with legs, likely a musical toy for babies.

KLAPPA Musical toy, caterpillar

Price £ 7
EKORRE red moose rocking toy; wooden, natural, curved rockers; childs play accessory.Bright red rocking horse toy with wooden details sits on striped rug. Perfect kids play item with rustic decor.

EKORRE Rocking-moose, red/rubberwood

Price £ 39

Clearance

KLAPPA baby book, red apple design, striped yellow and white cover, soft material, square shape, with leaf detail.Baby with colourful tactile book KLAPPA, 6+ months

KLAPPA Playbook

Price £ 6

Clearance

Cute doggy comfort blanket, white with brown spots and face. Soft, recycled polyester material. Ideal for babies.Baby lying on yellow circular mat, playing with dog toy and blanket.

DRÖMSLOTT Comfort blanket with soft toy, puppy-shaped white/brown, 30x30 cm

Price £ 5

Showing 24 of 25 results

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New wooden toys join the play party

Inspired by Scandinavian forests, these toys take small children on journeys of imagination – developing fine and gross motor skills on the way. Parents will love that they are designed to last – made from durable materials like wood, they’ll be there for siblings, friends’ children, and the next generation.

See all wooden toys
A toddler standing at a low table playing with an UPPSTÅ bead maze. A toy hammering block is by it, held by an adult’s hand.
A baby sitting on the floor playing with a set of UPPSTÅ stacking rings. An adult’s hand is giving a pink ring to the baby.
See all wooden toys

Baby gyms and play mats for giggles and growth

IKEA toys like these are designed to help your baby develop things like their eyesight, motor skills and more. And give them lots of fun, of course.

See all baby gyms, playmats & mobiles
A baby wearing pink trousers and a dotted top lies on its back and plays with the baby toys in a GULLIGAST baby gym.
A baby lying on its front on top of a blue KLAPPA play mat wearing white clothes, holding a yellow star with a mirror on it.
See all baby gyms, playmats & mobiles

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Baby activity toys get little ones moving and learning

Whether you’re shopping for baby toys they can snuggle, stack, pull or rock, we have the affordable classics in modern styles to keep them active and engaged. From soft rattles and squeaky toys to hammering toys that encourage little builders, you can outfit their entire playroom with just-the-right-amount of toy choices for much less than you might think.

Toys for babies that won’t quickly be tossed aside and forgotten

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Designed for Play, Built for Safety

Baby safety comes first when it comes to your little one’s playtime. Our baby toys are made from non-toxic, baby-safe materials with smooth edges and secure designs. Rigorously tested to meet high safety standards, they’re built for chewing, grabbing, and exploring. Always choose age-appropriate toys and supervise play for a fun and safe experience.