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Cookie Policy

IKEA Belgium Cookie Policy

IKEA Belgium SA / NV use cookies and other technologies on the website IKEA.com/be. Cookies are small text files that are stored on the device you use to visit our website, such as a computer, tablet, smartphone or smartwatch. When we refer to “cookies” below, we also mean other comparable technologies. 

Cookies are used to recognize your web browser. This is convenient, because you don’t need to enter your details, set your preferences or change your settings every time you visit. It also helps us to ensure our website works better and gain an insight into visitor behavior on the website. Other parties can also gain an insight into your surfing behavior to enable them to can display personalized advertisements across multiple websites and avoid irrelevant advertisements.

Cookies do not compromise the security of your device.

Functional and non-functional cookies

We classify cookies as either functional or non-functional. Functional cookies are required for the website to work properly or to ensure the right information is displayed whenever you visit our website. This is convenient, because you don’t need to enter your details, set your preferences or change your settings every time you visit. We use what we term non-functional cookies to give us information about the number of visitors the website attracts and how these visitors use the website.This information enables us to continually improve and optimize the website.

We use these cookies to display relevant ads on other websites or present special offers we think will appeal to you.

These files are deleted automatically when you close your browser or remain on your device for no more than 12 months after your most recent visit.

What types of cookies do we use?

We distinguish between different types of cookie:

  • Functional cookies 
    These are required for the website to work properly. For example, they ensure the right information is displayed every time you visit our website.
  • Analytical cookies
    These are used to gather information about how our website is used. For example, how often our website is visited, which page you access first when visiting our website and which pages get the most clicks.
  • Tracking cookies
    These are used to follow you as you browse our website. This enables third parties to display personalized ads based on your browsing behavior.
  • Social media plug-in cookies
    Social media plug-in cookies are used to display social media content on our website.

We use the following functional cookies:

  • IKEA.com

What it is:
A functional cookie.

Where it comes from:
IKEA.com

What it’s used for:
Saving the session ID and the session-based information, such as your shopping cart.

Is the information passed on? 
Yes, to our parent company IKEA.

  • Survey scripts

What they are:
Functional scripts

Where they come from:
https://www.ikea.com/ms/js/new_survey_popup.js, http://www.ikea.com/ms/js/survey_global.js

What they are used for:
To (open a pop-up to) ask visitors to take part in an IKEA customer satisfaction survey.

Is the information shared with others?
No, this simply runs a script. No information is collected.


We place the following analytical cookies:

  • Utag.js

What it is:
A functional/analytical script that has an impact on privacy.

Where it comes from:
Tealium on tags.tiqcdn.com. | http://tags.tiqcdn.com/utag/ikea/be-web/prod/utag.js, http://tags.tiqcdn.com/utag/ikea/be-web/prod/utag.sync.js.

What it’s used for:
Managing other cookies. This script assigns your device a randomly generated identification number (tag). It analyses your clicking and browsing behavior and purchases on our website after you log in to our website. Your login details are linked to the tag. We can upgrade your user experience and present you with personalized content and ads through various channels based on your clicking and browsing behavior and purchasing history.

Is the information shared with others?
Yes, the information is shared with Tealium.
Tealium privacy statement

  • s_code.js

What this is:
An analytical script that entails a minor invasion of privacy.

Where it comes from:
Metrics.ikea.com

What it’s used for:
Analyzing website statistics, such as the number of unique visitors, sessions and campaign data.This script assigns your device a randomly generated identification number (ID). The ID is transmitted to Adobe (Omniture) every time the website is hit.This ID is used to calculate statistics on the Adobe Analytics servers.

Is the information shared with others?
Yes, the ID is shared with Adobe, although Adobe cannot trace it back to you.
Adobe Cookie statement

  • Hotjar

What this is:
An analytical script and cookie that has an impact on privacy.

Where it comes from:
static.hotjar.com.

What it’s used for:
Tracking scrolling and clicking behavior on our website. The cookie does not assign a specific ID but it does count the total number of visitors.

Is the information shared with others?
Yes, the information is shared with CrazyEgg.
Hotjar privacy statement

  • Maxymiser

What this is:
An analytical script and cookie that has an impact on privacy.

Where it comes from:
Maxymiser.com

What it’s used for:
Qualitative and quantitative research (A/B testing) to optimize the efficacy of our website. The cookie identifies user groups for each test variant and calculates the results based on the behavior of each group. The cookie collects aggregated information on the number of users, page views and sessions.

Is the information shared with others?
Yes, the information is shared with Maxymiser.
Maxymiser privacy statement.


We place the following tracking cookies:

  • Google Ad Services

What it is:
A tracking cookie that has an impact on privacy.

Where it comes from:
Http://www.googleadservices.com/pagead/conversion_async.js

What it’s used for:
Measuring Adwords campaign conversions and presenting personalized ads on multiple websites based on your browsing behavior on our website.

Is the information shared with others?
Yes, the information is passed on to Google.  
Google privacy statement

  • Google Dynamic Remarketing

What it is:
A tracking cookie that has an impact on privacy.

Where it comes from:
Google.com

What it’s used for:
Measuring Adwords campaign conversions and presenting personalized ads on multiple websites based on your browsing behavior on our website.

Is the information shared with others?
Yes, the information is shared with Google.
Google privacy statement

  • Adform tags (cid, C, uid)

What it is:
A tracking cookie that has an impact on privacy.

Where it comes from:
Track.adform.net, adform.net

What it’s used for:
Measuring your online activity (such as clicking and browsing behavior, and purchases on our website) to enable us to present personalized ads on several websites.

Is the information shared with others?
Yes, the information is shared with Adform.  
Adform privacy statement

  • Double Click cookies (IDE, id, DSID, _drt_)

What it is:
A tracking cookie that has an impact on privacy.

Where it comes from:
.doubleclick.net, googleads.g.doubleclick.net, https://www.youtube.com/iframe_api 

What it’s used for:
Recognizing your for remarketing purposes, recognizing your conversions and presenting personalized ads on multiple websites based on your browsing behavior on our website.

Is the information shared with others?
Yes, the information is shared with Google.
Google privacy statement

  • Facebook Pixel

What it is:
A tracking cookie that has an impact on privacy.

Where it comes from:
Facebook.com

What it’s used for:
Measuring your online activity (such as clicking and browsing behavior, and purchases on our website) to enable us to present personalized ads on several websites.

Is the information shared with others?
Yes, the information is shared with Facebook.
Facebook privacy statement

  • Kwanko tracking - neta

This is:
A tracking cookie with privacy impact. It is used for statistical purposes.

Derived from:
Third party cookie
Lifespan: 60 days  

Purpose:
Analyzing and optimizing our conversions, to optimize our results based on various perspectives.

Do we transfer the information?
Yes, the information is passed on to Kwanko and media partners.  

Kwanko privacy policy   

  • Teads Pixel - tfpai  

This is:
A tracking cookie with privacy impact.  

Derived from:
First party cookie Lifespan: 30 days  

Purpose:
Optimizing our advertising campaigns. Teads tracking technology only collects information regarding the URL address, the types of device, browser and operating system information you currently use, your IP address. Teads provides aggregated data reports on the performance of the campaign, which do not contain any personal information.  

Do we transfer the information?
Yes, the information is passed on to Teads and social media partners.  

Teads privacy policy. 


Cookies remain on your device for no more than 12 months after your most recent visit.

How do you manage cookies?

There are various options. You can accept all cookies; you can accept certain cookies; you can only accept cookies from certain websites; or you can block all cookies. You can set your preference in your browser settings.

Blocking cookies may impact your browsing experience. In general, this impact can be negative. For example, you may not be able to add articles to your shopping cart or buy anything online.

The options for managing cookies through your browser are listed below.

 

Google Chrome

  1. Go to the menu in Chrome.
  2. Click Settings.
  3. Go to Advanced Settings at the bottom of the screen.
  4. Click Privacy, then Content Settings
  5. You can change the settings under Cookies, including permitting and deleting cookies or blocking third party cookies.

Further instructions are provided here: https://support.google.com/chrome/answer/95647?hl=fr

 

Internet Explorer 8, 9, 10 and 11

  1. Open the Tools menu (ALT+X)
  2. Click Internet Options
  3. Click the Privacy tab
  4. Select your preferred settings.
  5. Click Advanced, select Override cookie handling and select your preferred settings.

Further instructions are provided here: https://support.microsoft.com/en-us/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d

 

Microsoft Edge

  1. Open the Tools menu (ALT+X)
  2. Click Settings
  3. Go to Advanced Settings at the bottom of the screen.
  4. You can change the settings under Cookies, including permitting cookies, blocking all cookies or blocking third party cookies.

Further instructions are provided here: https://support.microsoft.com/en-us/windows/microsoft-edge-browsing-data-and-privacy-bb8174ba-9d73-dcf2-9b4a-c582b4e640dd

 

Mozilla Firefox

  1. Open Options
  2. Click the Privacy tab

To delete cookies, click Remove individual cookies.
To change cookie settings, open the dropdown menu in History and select Custom history settings.
Further instructions are provided here: https://support.mozilla.org/fr/kb/autoriser-bloquer-cookies-preferences-sites

 

Safari

  1. Click Safari in the menu bar at the top
  2. Click Preferences
  3. Click the Privacy tab
  4. You can select Block all cookies as needed.
  5. To see what cookies are stored on your computer, click Manage Website Data.

If you’ve set Safari to block all cookies you may be required to accept one-off cookies to access a webpage. Repeat the steps above and select Never in Block cookies. If you are done with the page,select block all cookies again and remove the cookies relating to this page.

Further instructions are provided here: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac


Could this cookie policy be amended?

This cookie policy may be amended at any time. The date of the most recent change to this document is stated at the bottom of this document.

We will always ask your consent if we wish to use cookies for purposes other than those to which you have consented.

June 2019