Discover our wash mitts.
Fluffy but serious about staying dry
The BACKMÅRA bath mat gives your feet a soft spot to stand after your bath or shower. But comfort isn’t its only strength. The pile is made from 90% recycled polyester – the equivalent of 14 plastic bottles – we’ve turned waste materials into a quick-drying fibre. So, you get softness and a bath mat with no hang ups – it dries quickly on its own.
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Discover a selection of great products with a special price in-store.
Can’t get enough of this fluff
With our new ALMTJÄRN bath mats, the best part about a shower or a soak is stepping out. Plush, soft, practical, absorbent. Don’t let the rest of your body get jealous. Wrap up in thick terry BROKGLIM bath textiles that are designed to colour coordinate with ALMTJÄRN. It all feels so indulgent yet simple, just like a Tuesday morning can be.
Softness and a style that’s more you
As well as being really useful, towels give you great ways to add soft, warm touches to your bathroom and get a look that you love.
