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Discover our wash mitts.

Fluffy but serious about staying dry

The BACKMÅRA bath mat gives your feet a soft spot to stand after your bath or shower. But comfort isn’t its only strength. The pile is made from 90% recycled polyester – the equivalent of 14 plastic bottles – we’ve turned waste materials into a quick-drying fibre. So, you get softness and a bath mat with no hang ups – it dries quickly on its own. 

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Pink slippers and soap bubbles resting beside a BACKMÅRA bath mat in a clean white studio setting.
A bathroom showing a BACKMÅRA bath mat on the floor beside a bath tub, where a person relaxes in the bath.

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75 items

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Top seller

Dark grey VÅGSJÖN cotton towel with striped texture for softness and absorbency.Gray VÅGSJÖN towel on wall, next to towels & plant.

VÅGSJÖN

Price 7,99€
More optionsVÅGSJÖN
Dark grey rectangular ALSTERN bath mat, pure cotton terry, massaging texture.Modern bathroom with light wood vanity, black stool, grey mat, white walls & glass door.

ALSTERN

Price 4,99€
More optionsALSTERN
Dark grey VÅGSJÖN towel, hanging neatly on a hook, made of 100% cotton, rectangular shape.Two large gray VÅGSJÖN towels hang near white sink; green walls.

VÅGSJÖN

Price 3€
More optionsVÅGSJÖN
Dark blue BROKGLIM towels, folded neatly, with a woven border.BROKGLIM Bath sheet, dark blue, 100x150 cm

BROKGLIM

Price 19,99€
More optionsBROKGLIM
Black GULVIAL towel hangs neatly on silver hook, showcasing its soft, textured cotton fabric.Modern bathroom with black GULVIAL towels on green wall, white vanity, chrome accents.

GULVIAL

Price 2€
More optionsGULVIAL
Folded light green GULVIAL cotton towel, soft & fluffy, square shape.Two green towels hang neatly from hooks, soft texture visible, ideal for absorbent use.

GULVIAL

Price 7,99€
More optionsGULVIAL
Folded white LUDDVIAL towel of 100% cotton, soft, quick-drying, compact design.White ludvial towel on steel rack in a bathroom with white tiles and shelving.

LUDDVIAL

Price 2€
GULVIAL towel - light green, folded, textured weave, 100% cotton.Two green towels hang on white hooks. Soft, absorbent, 100% cotton.

GULVIAL

Price 12,99€
More optionsGULVIAL

Top seller

BJÄLVEN light beige bathrobe, waffle texture, ¾ sleeves, cotton/viscose blend, adjustable belt, relaxing spa style.Minimalist bathroom with BJÄLVEN robe, bathtub, towels, plants, stool, window.

BJÄLVEN

Price 19,99€
FINTSEN beige bath mat, rectangular, textured jute-like design, recycled polyester.Modern bathroom: light beige FINTSEN mat, wooden stool, beige towels, white & gray tiles.

FINTSEN

Price 2€
More optionsFINTSEN
Two beige cotton washing mitts with loop for hanging, neatly folded.GULVIAL: cotton beige and pink mitts hang large on hooks.
New

GULVIAL

Price 2€/2 pack
More optionsGULVIAL
Pair of grey TÅSJÖN slippers, soft fabric, closed toe, good grip sole.Grey TÅSJÖN slippers, soft and comfortable, with non-slip waved soles, suitable for sizes 40-43.

TÅSJÖN

Price 3€
ALMTJÄRN Bath mat, dark grey, 60x120 cmALMTJÄRN Bath mat, dark grey, 60x120 cm
New

ALMTJÄRN

Price 24,99€
More optionsALMTJÄRN
A blue GULVIAL towel hangs on a hook. Made of soft, fluffy cotton, its folded and has a textured surface.Modern bathroom with hanging blue GULVIAL towels, sink, mirror, and green toiletries.

GULVIAL

Price 4,99€
More optionsGULVIAL

Top seller

Pair of grey TÅSJÖN slippers with soft fabric and sturdy soles.Grey TÅSJÖN slippers shown with patterned grippy soles for stability.

TÅSJÖN

Price 3€
Two dark grey VÅGSJÖN towels hang side by side on hooks, featuring striped texture and folded tops.Two VÅGSJÖN towels on bathroom hooks, terry and striped.

VÅGSJÖN

Price 2€/2 pack
More optionsVÅGSJÖN
A dark grey VÅGSJÖN bath towel, rectangular with waffle texture and striped design, folded neatly. Made of 100% cotton.Modern bathroom with grey VÅGSJÖN towels, white tiles, and a green plant.

VÅGSJÖN

Price 4,99€
More optionsVÅGSJÖN

Limited edition

KONBJÖRNBÄR towel, pink & orange, folded, cotton, abstract shapes.KONBJÖRNBÄR beach towel, pink & orange, 100% cotton, rectangular, abstract pattern, large, on sand, with flip-flops & coconut.
New

KONBJÖRNBÄR

Price 12,99€
SKOGSSALLAT: natural beige, hand-held, looped top, textured exfoliator.Hooks holding white scrub mitt & pink striped towels.

SKOGSSALLAT

Price 2,50€
An SLÅNHÖSTMAL towel: black and white stripes, rectangular shape, soft cotton material.Black & beige striped towel on metal rack in clean bathroom.

SLÅNHÖSTMAL

Price 6,99€
More optionsSLÅNHÖSTMAL
A TOFTBO bath mat in grey. It a soft, textured surface and is rectangular in shape.Modern bathroom with light wood vanity, small light wood stool, and beige TOFTBO mat on dark floor.

TOFTBO

Price 4,99€
More optionsTOFTBO
SKOGSSALLAT bathrobe, red/pink stripes, plush cotton, belted design.SKOGSSALLAT bathrobe: pink & red stripes, soft cotton, belted. Adult & child size.

SKOGSSALLAT

Price 39,99€
The HORNEN shower curtain rod. Its silver, adjustable, and made of stainless steel with plastic ends.Hand holding white towel on clear, adjustable shower curtain rod with hooks.

HORNEN

Price 14,99€
STJÄRNBUSKE hair towel: white, soft cotton blend, triangular shape with elastic loop.Bathroom scene with striped green/white handbag, white towels, and hanging hair towel. Window with plant.

STJÄRNBUSKE

Price 3€

Showing 24 of 75 results

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Can’t get enough of this fluff

With our new ALMTJÄRN bath mats, the best part about a shower or a soak is stepping out. Plush, soft, practical, absorbent. Don’t let the rest of your body get jealous. Wrap up in thick terry BROKGLIM bath textiles that are designed to colour coordinate with ALMTJÄRN. It all feels so indulgent yet simple, just like a Tuesday morning can be. 

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A person is stepping next to a grey bath towel onto a dark grey ALMTJÄRN bath mat on a light grey, marble-effect tiled floor.
A close-up of a corner of a dark grey ALMTJÄRN bath mat and its soft, fluffy pile on a grey, marble-effect tiled floor.

Softness and a style that’s more you

As well as being really useful, towels give you great ways to add soft, warm touches to your bathroom and get a look that you love.

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A pile of VÅGSJÖN cotton towels in beige colour on a wooden stool in front of a window. Soap and a body brush next to it.
A stainless steel TRENSUM mirror
A white VÅGSJÖN hand towel
A dark green/mélange HIMLEÅN bath towel in the bathroom
A dark grey/mélange HIMLEÅN hand towel in the bathroom

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