The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value - always with sustainability in mind. The IKEA Concept exists in every part of our company, from design, sourcing, packing and distributing through to our business model. Our aim is to help more people live a better life at home.
BRINGING THE CONCEPT TO LIFE
The IKEA Concept comes to life in many ways: Through our worldwide stores, in the IKEA catalogue, via the web and apps, and most importantly in millions of homes around the world.
Film: The IKEA catalogue, now with augmented reality