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This is IKEA
Let’s play – it’s vital for all of us.
Play is for everyone, every day – it helps us connect, create, recharge, escape and explore. That’s why, during our IKEA Let’s Play for Change campaign, we’ve made our stores more fun-filled places to be. Because we want to show you how play makes everyday life better.
Play is so vital that the UN Convention on the Rights of the Child declares that every child has a right to it. Yet millions of children across the world are denied this fundamental right to play and develop in a safe, secure environment. Through our Let’s Play for Change campaign, the IKEA Foundation has partnered with six leading organisations – Handicap International, Room to Read, Save the Children, Special Olympics, UNICEF and War Child – to help provide even the most vulnerable children with safe places where they can play, develop and simply enjoy being kids.
Drawn by kids and brought to life by IKEA, the funny, friendly SAGOSKATT soft toy family is back. The price of each toy sold, net of VAT, will be donated to the children’s charity Barnardo’s, to help support every child’s right to play and develop.
Our third IKEA Play Report is part of the world’s largest body of research on play, so you could say we’re play geeks. With this knowledge we created a mini guide to inspire play at home – and designed our Children’s IKEA range so it’s playful and smart.
Our stores are currently full of Play Points, designed to inspire you to have a bit of fun. We hope you’ll get lost in the joy of play, finding out why it’s so important for all of us and how simple it is to carry on the fun at home.
We’re calling on all IKEA FAMILY members’ kids, aged up to 12, to come and take part in the IKEA soft toy competition held at IKEA stores between October 21 and November 13. The most unique creations will be turned into real toys, to be sold in every IKEA store and to inspire kids’ play across the world.
Many companies, organisations and people – together – shape IKEA. Each and every person, idea and solution contributes to the big picture. Here is a selection of facts and figures that give a glimpse of the IKEA year that passed.