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Baby toys

Our range of baby toys is designed to spark curiosity and encourage development. From soft baby gyms and cushioned play mats to soothing baby mobiles, each toy is made with safe, non-toxic materials to ensure endless fun and peace of mind. For safety, always supervise play and choose age-appropriate toys.

Designed for every milestone, our collection features toys for 0+ years, 6+ months, 12 months, and 18+ months.

A new baby is born!

It’s named SANDBI and is a series of toys for every other newborn baby. The collection includes musical soft toys, a play mat, a mobile and a rattle; all high quality colourful friends that stimulate a baby’s senses and development. The toys are machine washable, to ensure that they last for as long as they are loved.

See the SANDBI series
Close-up of colourful SANDBI rattle, soft toy and musical toy on top of SANDBI play mat.
SANDBI mobile seen from below, with different colourful figures such as a leaf, a bumblebee and ladybug.
See the SANDBI series

New wooden toys join the play party

Inspired by Scandinavian forests, these toys take small children on journeys of imagination – developing fine and gross motor skills on the way. Parents will love that they are designed to last – made from durable materials like wood, they’ll be there for siblings, friends’ children, and the next generation.

See all wooden toys
A toddler standing at a low table playing with an UPPSTÅ bead maze. A toy hammering block is by it, held by an adult’s hand.
A baby sitting on the floor playing with a set of UPPSTÅ stacking rings. An adult’s hand is giving a pink ring to the baby.
See all wooden toys

Baby gyms and play mats for giggles and growth

IKEA toys like these are designed to help your baby develop things like their eyesight, motor skills and more. And give them lots of fun, of course.

See all baby gyms, playmats & mobiles
A baby wearing pink trousers and a dotted top lies on its back and plays with the baby toys in a GULLIGAST baby gym.
A baby lying on its front on top of a blue KLAPPA play mat wearing white clothes, holding a yellow star with a mirror on it.
See all baby gyms, playmats & mobiles

Developmental baby toys make learning fun

Our developmental toys for babies are designed to keep them engaged and interactive as they work toward important milestones. As curious little ones learn, grow and explore the world around them, baby activity toys will be there to enrich and enhance their journey. Shop our wooden pull toys, musical toys, building toys, rocking toys, walking toys and more.

Baby activity toys get little ones moving and learning

Whether you’re shopping for baby toys they can snuggle, stack, pull or rock, we have the affordable classics in modern styles to keep them active and engaged. From soft rattles and squeaky toys to hammering toys that encourage little builders, you can outfit their entire playroom with just-the-right-amount of toy choices for much less than you might think.

Toys for babies that won’t quickly be tossed aside and forgotten

Browse our ever-updating selection to keep things fun and fresh, with many styles that your child will enjoy through several developmental stages. Unlike more complicated tech toys, the simplicity of classic toys is what makes them so useful. They can be used for many learning and play experiences, from learning counting to colours and beyond. They can also be used in creative play sessions; who says a stacking ring can’t be a crown, or the peg it sits on can’t be a microphone? Just like the products we design for adults, our toys for babies put the fun in functional for an affordable price.

Designed for Play, Built for Safety

Baby safety comes first when it comes to your little one’s playtime. Our baby toys are made from non-toxic, baby-safe materials with smooth edges and secure designs. Rigorously tested to meet high safety standards, they’re built for chewing, grabbing, and exploring. Always choose age-appropriate toys and supervise play for a fun and safe experience.