UPPSPEL Poster, neoriental, 27 ½x19 ¾ "

“IKEA and ROG have much in common, we are two curious companies that want to understand the players and their needs”, says Ewa Rychert from IKEA.

The cooperation gives an opportunity to bring together the best of two worlds for millions of gamers – a big chunk of the many people. “IKEA has a solid knowledge of life at home, and ROG are specialists in hardware and technology. Together we can inspire both the players and the ones they live with”, says YuCheng Chou, Global Partnerships Manager at ROG. Eva agrees and continues: “ROG gave us exclusive access to their world. During the development, we met with some of the players in their professional e-sport teams. It sparked several creative ideas that can make their everyday better”.

Ewa points out that gaming is a great way to learn, explore and connect with other people. And many serious players exercise and eat like professional athletes to keep their edge. “No matter how good you are, you’re helped by solutions that make it more comfortable to sit for long sessions. We developed ergonomic and space-efficient furniture, and accessories that keep the gaming station neat and organized. When those things are in place, it becomes more fun to play, easier to focus, and more likely to perform on top.”