Plant-based goodness
The protein choices we make impact both our health and the climate. We are shifting to more plant-based proteins with a view to finding more sustainable options and giving our customers more to choose from.

Find out how we extract protein from peas to make our meatless meatball

Goals for 2025
- 50% of main meals offered in our restaurants will be plant-based
- 80% of main meals offered in the restaurants will be non-red meat
- 80% of all packaged food offered will be plant-based
- 80% of all main meals offered in the restaurants will meet our internal criteria for healthier food

A meatball without the meat
Like the taste of meat but not the climate footprint? Then this member of our HUVUDROLL family might be something for you.

The veggie hot dog
Looking for more plant-based meal options? Then our veggie dog is for you. All the flavour of the classic dog, but with no animal ingredients and a smaller climate footprint.

More food that’s delicious, healthy and sustainable
We believe that making healthier and more sustainable food the easy, affordable, and delicious choice is a vital part of creating a better everyday life for the many people.