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Paint it pink

Forget beige – this season, we’re going all in with pink! Discover how to easily pinkify your room and make it as cool as you are.

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A bed with a white and bright pink floral HÄRLIR duvet cover and pillowcase and a bright pink GULLSTRÅLE bedspread.
A close-up of a multicolour PELARKÖRSBÄR cushion cover placed on top of a bright pink GULLSTRÅLE bedspread.
A bedroom features a multicolour MARGOSATRÄD throw placed on a Kelinge orange DYVLINGE swivel easy chair.
A bedroom with a pink/green ÄLVSJÖSKOGEN cushion cover placed on a green GURLI cushion cover stacked on a stool.
A child plays with a green GREJSIMOJS soft toy bear and a toy bed with blanket in a colourful and cosy kid’s room.

Let your home come out and play

Play is good for everyone, regardless of age. It’s essential for kids, and almost as beneficial for adults. And playfulness isn’t limited to the children’s playroom. It can be anything, and it happens anywhere – across the entire home. That’s where GREJSIMOJS collection comes in. It’s based on everything we know about play and is designed to spark imagination, creativity, and the joy of movement, making it easier to get the fun going.

See GREJSIMOJS collection

The SOLUPPGÅNG collection lets you get a little nature

SOLUPPGÅNG (which means ‘sunrise’ in Swedish) has everything you need for everyday adventures – big or small.

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Two people wearing SOLUPPGÅNG hats are sitting on a SOLUPPGÅNG picnic blanket while watching the sunset by the sea.
A SOLUPPGÅNG knife is on a SOLUPPGÅNG chopping board, along with various food ingredients being prepped for cooking.

More ideas and inspiration