• IKEA launch the TOG-ether bundle, helping Brits sleep better together
• The double bed is about to get more comfortable, as couples can now purchase two single duvets catering to personally preferred TOG ratings for less than the usual price (£40 rather than £50)
• Half the nation regularly lose out on a good night’s sleep, with 10% having covers stolen and 40% being too hot or cold at night
• Nearly half of us (45%) will endure sleepless nights so a partner can sleep comfortably, with 52% of women admitting to regularly retreating to the sofa as a result, compared to only a third of men
• 61% of Brits feel fatigued from never getting a good night’s sleep
• The Swedish retailer hopes to help Brits win at sleeping by sleeping like a Swede
Almost two-thirds (61%) of people in the UK are feeling fatigued from routinely sleeping badly, with UK adults missing out on, on average, at least an hour every night. Bed-sharers seem worst off, with 50% losing out on the battle of the bedsheets by having covers stolen or being too hot or cold so their partner remains the perfect temperature.
The TOG-ether bundle has been inspired by the Swedish sleep tradition: where two single duvets replace a double, as an established sleeping method known to ensure Swedes win at sleeping when sharing a bed. The individual is able to choose preferred weight and warmth, be as tucked in as needed and not have their duvet stolen. Therefore helping people to sleep better together when bed sharing.
On top of this, nearly half of the nation regularly compromise on the amount and quality of sleep they get to keep their partner happy. A quarter of us go to bed earlier than we’d like (25%), more than 1 in 5 admit to taking up less room in the bed and are willing to be too hot or too cold so their partner remains the perfect temperature. In fact, 52% of women admit to having to retreat to the sofa as a result, compared to only a third of men. Despite this, women are more likely to take the importance of sleep seriously (35%) if choosing to remain in bed, refusing to give up a good night’s sleep for their partner, compared to only 26% of men who admit to this.
For more tips and inspiration on creating a bed that helps you to get a better night’s sleep, visit the IKEA website: ikea.co.uk #wonderfuleverynight