Despite being firmly grounded in the science of play, the design process was as playful as the products themselves. Each designer was asked to start in the everyday activity where they get lost in the moment and simply have fun – and to create items that make people smile. “To me, playfulness is a way of looking at life that boosts creativity and makes me believe that everything is possible. I won’t ever allow my inner child to grow up”, says Marta Krupinska, one of the designers behind the collection.
More from the GREJSIMOJS collection
GREJSIMOJS Rug, high pile, green, 153x215 cm
Price £ 99
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GREJSIMOJS
006.020.01A green landscape with rolling meadows, trickling streams, forests and winding roads – a magical place for play and imagination to run wild. The rug’s pile varies in height and creates a neat 3D effect.
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Go exploring in the forest, swim in a lake or hike by a field – with this rug and a little imagination, anything’s possible!
The rug’s pile has different heights, making the landscape pattern even more exciting and realistic.
The rug is soft and pleasant – perfect for small feet to play and rest on.
Goes just as well in the living room as in the children’s room.
Reviews
This is the best investment Anonymous reviewerWow wow wow! It’s a beautiful addition to the living room. Kid LOVES it
BeautifulAnonymous reviewerLarge rug. Very comfy. Added to my collection of this range. Hauled over the living room to make it more child friendly as we dont have a play room and it is just perfect. The pattern allows for imaginative play with my daughter pretending it is rivers and hills for her lego and barbies. I wouldnt normally spend so much on a rug but ive been so impressed with the gresjimojs range i just had to have it.
Lovely rug, great for imaginative playAnonymous reviewerSwapped our memory foam playmat for this one in our playroom and love it! It’s a brilliant landscape for cars and trains with its little rivers and fields. Works for small world play. It moves a bit on carpet without an undermat but it’s soft, easy to hoover, and hasn't shed a bit. Most importantl - the kids are obsessed
Customer reviews
4.9Average rating
41Reviews
4.9Average rating
41Reviews
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Story
Let your home come out and play
What happens when a bunch of designers come together for a deep dive into the world of play and playfulness? First of all, they have a lot of fun. Secondly, they create a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffes, and much more – made to spark more play, every day, across the home.
"More and more parents recognise the importance of play for their children’s happiness and wellbeing – and want to play more with their kids. GREJSIMOJS collection is based on those insights”, says development leader Karin Blindh Pedersen.
Mission: Make people smile
3, 116, or anywhere in between? Perfect!
The items in GREJSIMOJS span from colourful and bold to sleek and neutral. Combining fun and function, they make it easier to get the play going, whether you go all in or prefer hiding the playfulness in plain sight. And not only do they inspire to play across the whole home – they inspire everyone to unleash their playfulness. So are you 3, 116 or anywhere in between? GREJSIMOJS is for you.