Skip to main content
EN GBEnglish

IKEA Kreativ launches, making home design even easier and more accessible for the many

Laptop with the IKEA Kreativ tool open and a mobile phone
News13 February 2023Last edited: 15 March 2023
Our curiosity and vision to continuously democratise home design has resulted in the launch of our new and exciting AI-driven digital design experience, IKEA Kreativ.

We know that 87% of our customers say that they want to feel good about their home, but only half of them know how to make it happen. When buying online in particular, customers feel unsure if their products will fit or look nice together in their space.

IKEA Kreativ enables customers to explore and plan in new ways. Using life-like interactive design customers can easily redesign any room via the IKEA app or on IKEA.com. It will give them the confidence, ability, and control to create functionally designed and attractive spaces in a simple, time-saving experience.  

“
Through innovative, intuitive technology we believe IKEA Kreativ will break down barriers to shopping for home furnishing, empowering people to go from inspiration to reality and design their perfect home.
”

 Said Parag ParekhCo-acting Chief Digital Officer, Ingka Group

What can our customers do with IKEA Kreativ?

IKEA Kreativ enables easy design exploration via two types of user experiences. Customers can design in more than 50 interactive showrooms or scan their own space to create a personalised design.

Via the latest AI and computer vision technologies, such as those used by self-driving cars, IKEA Kreativ makes sense of and scans customers´ home spaces. AI algorithms allow IKEA Kreativ to erase existing furniture from the scene, to let customers reimagine their spaces. It works like magic!   

Example of customer bedroom
Example of the bedroom after with IKEA Kreativ design

Once customers have designed their perfect room, they can add products to their cart, save their design ideas to their IKEA account for later, and even share design ideas with family and friends for inspiration and design advice.

Customers can bring their room to the store using the IKEA mobile app. IKEA Kreativ is available in the United States and Canada and is now live in in the UK and Ireland for iOS, Android, and laptop users.