SANDLÖPARE Colouring paper roll, savannah, 10 m

“With the illustrations for SANDLÖPARE, I wanted children to discover the animals gradually. Wild animals are really good at hiding and if you want to play with them, first you have to find them,“ says Anna Lagerström, illustrator.

In the SANDLÖPARE collection, stools become zebras, the bathrobe transform us into cheetahs and the rugs are snakes. Here we encounter fascinating animals such as cheetahs, giraffes, meerkats and chimpanzees as both soft toys and in illustrations. Now we can safely explore the savannah and learn about all the animals that live here without disturbing their fragile habitat. “In collaboration with illustrator Anna Lagerström and the Swedish wildlife conservatory, Nordens Ark, the collection aims to inspire play but also to teach children more about endangered animals,” says product developer Anna Edlundh. “With the help of Nordens Ark, we can now ensure our soft toys and illustrations are even closer to reality.” “It’s hard to make educational materials without texts. But I really think we managed to do it with the SANDLÖPARE activity book. Here, you can learn the wingspan of the birds and what paw print goes with what animal,” says Jorge Omar Santoyo Henaine, product developer.

With small efforts the savannah can come alive in the home. By switching the bed linen, adding a stool cover or attaching decoration stickers to walls and bedposts the children’s room can transform into an animal kingdom.