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AURTIENDE: The exclusive streetwear collection for fans

AURTIENDE, Swedish for “decade”, celebrates the power of authenticity and self-expression, encouraging everyone to be themselves. Do you like to express your personality through striking clothing during your afternoon in the vibrant city, or do you prefer to let your style shine through in your interior? This IKEA fan collection invites you to show your personality, no matter who you are or how you live.

Available online only from Oct. 1, 2024.

A brown DUNDERGUBBE moving box

A brown DUNDERGUBBE moving box

A bright green, reusable plastic shopping bag with strong handles, standing upright.

A bright green, reusable plastic shopping bag with strong handles, standing upright.

AURTIENDE Carrier bag, medium, 45x18x45 cm/36 l

Black bucket hat with blue ikea tag. Soft cotton material, wide brim, simple design.

Black bucket hat with blue ikea tag. Soft cotton material, wide brim, simple design.

AURTIENDE Hat

AURTIENDE Hat

AURTIENDE Hat

Bright green hoodie, casual fit, front pocket, 100% cotton.

Bright green hoodie, casual fit, front pocket, 100% cotton.

AURTIENDE Hoodie, L/XL

AURTIENDE Hoodie, L/XL

AURTIENDE Hoodie, S/M

Bright green AURTIENDE hoodie, soft cotton, casual fit, front pocket, plain design.

Bright green AURTIENDE hoodie, soft cotton, casual fit, front pocket, plain design.

AURTIENDE Hoodie, S/M

White ikea hoodie, soft cotton, drawstring hood, front pocket, simple design.

White ikea hoodie, soft cotton, drawstring hood, front pocket, simple design.

AURTIENDE Hoodie, S/M

Bright pink ikea t-shirt with repeated ikea logos, casual fit, 100% cotton.

Bright pink ikea t-shirt with repeated ikea logos, casual fit, 100% cotton.

AURTIENDE T-shirt, L/XL

AURTIENDE T-shirt, L/XL

AURTIENDE T-shirt, S/M

AURTIENDE T-shirt, S/M

AURTIENDE T-shirt, S/M

IKEA employees & creatives push the collection in the spotlight

For the local campaign, IKEA Belgium went out with several IKEA co-workers and local creatives to visualize the collection. That's how the IKEA 's Belgian co-workers were the first to discover, test and promote this streetwear collection to the general public.

A Knisa bright blue BRÄNNBOLL gaming lounge chair

A blue IKEA PS 1995 clock

A green AURTIENDE hat

A white AURTIENDE hoodie

A brown DUNDERGUBBE moving box

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