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Privacy Policy

On this page, you can read how we handle your personal data with care and what choices you have. We clearly explain our overall privacy policy and give you a transparent overview of what this means for you. This way, you always know exactly where you stand.

A stainless steel KUNGSFORS rail in the hallway

About this Privacy Policy

We know how important it is for you to understand how we use your data. In this Privacy Policy we tell you how and why we collect, save, process and share your personal data. We will always clear with you about what we do with your personal data.

This Privacy Policy has been drawn up in accordance with the General Data Protection Regulation.
 
This Privacy Policy provides information about your rights regarding the personal data you share with us. If you have any questions about this Privacy Policy or about your rights under this Privacy Policy, contact

Address:
IKEA Belgium N.V.
Attn. Privacy Department
Service Office
Weiveldlaan 19
1930 Zaventem

Email: [email protected]

We are IKEA Belgium N.V. (enterprise number: 0425.258.688) (“IKEA”), with head office at Weiveldlaan 19, 1930 Zaventem. Unless we tell you differently, IKEA is the "data controller" of all your personal data collected, processed and stored by IKEA.

Which personal data do we collect?

The personal data we collect directly from you may be your name, email address, phone number, date of birth, address, IKEA Family card number, purchases, credit or debit card details or other payment information, as well as data you share with us if you contact our customer service, if you follow or mention us on social media (for example if you tag us in a Facebook message) or if you join IKEA Family.

If you use a mobile device, shop at IKEA online or visit our website we may collect your IP address and other data identifying the device, browser make and version, time zone, browser plugins and versions, operating system and platform, and other device data.

If Wi-Fi on your mobile device is turned on while you are in store or if you connect to our free in-store Wi-Fi network, we may also collect your MAC address and location data when you are in or in the immediate vicinity of the IKEA store.* If you do not wish us to track your device or your data in this way, you can turn off Wi-Fi in the settings of your mobile device.

If we have legal grounds to do so, we also collect your personal data from third parties who provide us with supplementary publicly available data.

*We use this data after anonymization and will never try to identify a specific user on the basis of this information. We are not able to link these data to other data related to you that we hold. We collect these data to run analyzes and get a better understanding of visitor flows in our stores so that we can organize them as efficiently as possible.

When do we collect your personal data?

  • When you buy products or services from us in store, online or by phone
  • When you use our website or one of our mobile apps. Our website uses cookies. See our Cookie Policy for more details about the use of cookies and how you can manage cookies
  • When you log on to our in-store Wi-Fi network or if your Wi-Fi is turned on while you are in store
  • If you are a member of our IKEA Family loyalty club
  • When you contact us or when we contact you to participate in surveys, competitions or promotions
  • When you buy products or services from us in store, online or by phone
  • When you follow us on social media (by mentioning or tagging us and by contacting us directly)

How do we use your personal data and on what legal grounds?

To make our products and services available to you

We use your personal data to provide you with information, products and services you request or buy from us (for example to fulfil certain tasks, run certain processes or put into effect certain orders on our website or in our apps, to accept online payments (if applicable) and deliver your products or services), to contact you about products and services that you buy from us, to answer your queries and to respond to your comments;

We may also use your personal data to check how satisfied you are and to offer you customer services (including resolving problems related to your purchases and services you request and questions you ask us on social media);

When you order products or services we collect or process your personal data in accordance with the contractual conditions that serve as legal grounds. In some other cases, we base ourselves on our legitimate business interest (for example to measure customer satisfaction and resolve any problems). When we base ourselves on our legitimate business interest, we will always ensure that your rights are duly respected.

For administrative and internal business purposes

We may use your personal data for our internal business purposes, such as improving our website, our products and services, and identifying user trends. We may also use your data to check how our website is used and make any adjustments to ensure our website is presented in the most efficient and relevant way for you, given your device and your standard settings (such as language and store locations);

Using your personal data in this way is in our legitimate interest. For example, it is in our interest to ensure that our website is customer-friendly and works properly, and that our products and services are of high quality. We also want to make it as easy as possible for you to interact with us. When we base ourselves on our legitimate business interest, we will always ensure that your rights are duly respected.

For reasons of security and law

We use your personal data for the following ends:

  • to check that the personal and financial information you share with us is correct;
  • to identify fraud or prevent other illegal activity;
  • to protect our rights and property (and those of other parties); and
  • to fulfil our legal and compliance obligations.

In some cases we use your personal data to fulfil a legal obligation (for example, if we receive a legitimate request from a law enforcement agency). In other cases (such as fraud) we use your personal data based on our legitimate business interest. When we base ourselves on our legitimate business interest, we will always ensure that your rights are duly respected.

In relation to your IKEA Family membership

We use your personal data to ensure your IKEA experience is fully in line with your preferences and:

  • send you marketing material by text, post and/or email if you give your consent;
  • process your registration data, account activity and purchasing history and analyze how and what you buy. This may include data on the products you have viewed, your past transactions and products you have added to your shopping cart. This enables us to tailor your browsing experience to your personal interests;
  • in some cases, send you special offers based on your purchases or in relation to a special occasion;
  • measure the effectiveness of our marketing campaigns and ads;
  • conduct limited profiling (personalized marketing) based on data you have shared with us when we segment our IKEA Family database to determine which offers may interest you.

Based on your consent, as given by you when you registered for IKEA Family membership, we send you direct marketing messages by text, post and/or email. You may withdraw this consent at any time.

In other cases (for example, to measure how effective our marketing is), it is in our legitimate interest to communicate with IKEA Family members in a friendly and effective way. When we base ourselves on our legitimate business interest, we will always ensure that your rights are duly respected.

To personalize your shopping experience and improve our activities

We use your personal data for the following ends:

  • to enable you to create a profile on our website so that you can buy IKEA products and services online without having to enter your details every time;
  • to send you marketing material by text and/or email;
  • to analyze how and what you buy. This may include data on the products you have viewed, your past transactions and products you have added to your shopping cart. This enables us to tailor your browsing experience to your personal interests.

Using your personal data in this way is in our legitimate business interest. We do this to improve your shopping experience. That enables us to help you find the products and services you are looking for without needing to browse products and services you are not interested in.

If we send marketing material by text or email, we do so on the basis of the consent you gave us when you became a member, which you may withdraw at any time. For more information about how we use cookies, read our Cookie Policy.

Removal of your IKEA Family membership

After 36 months of inactivity, your IKEA Family membership will be deleted. We will give you a one-time chance to keep your membership if you respond to our e-mail. This email is valid for 4 weeks. If you do not respond within this period, your profile will be automatically deleted. By inactivity we mean that there has been no interaction between you, your IKEA Family membership and IKEA during that period. Examples of interactions are: a purchase in store or online, opening an email, requesting a quote, creating a kitchen plan, logging into your online account, etc.   

Who do we share your personal data with?

We will never sell your personal data to a third party. However, to enable us to provide our services to you, we share your personal data with trustworthy external service providers and companies in our group, as set out in more detail below. When we share your personal data we take protective steps imposing on these companies the obligation to protect this data and not to use them for their own marketing purposes.

External service providers

To third party advertisers including social media If consent is given, to display relevant and personalized advertising to you on third-party websites and social media, we transmit your email address in hashed, i.e., pseudonymized, form to our partners Google and META. If you are logged in to these companies and have consented to personalized advertising, you will see personalized ads on third-party websites and social media if your hashed email address matches theirs.

We also transmit your hashed email address (pseudonymized) to our partners Google and META so they can create similar customer groups ("look-alikes") and display relevant ads to these groups on social media. After each matching process, the hashed email addresses are deleted by the data recipients.

If this involves data transfer to the USA, it is based on Article 45 Paragraph 1, Article 45 Paragraph 3 Sentence 1 of the GDPR and the EU-US Data Privacy Framework. You can opt out of these forms of advertising on third-party websites and social media at any time in your IKEA Family customer profile under Settings by clicking the "Edit" button. 

To fulfil product and service orders

We outsource certain services to a number of trustworthy service providers. The purchase of products and services from us entails such services as delivery, assembly and installation, waste removal and payment processing. We are not able to fulfil all these services ourselves, so we must outsource them to external service providers. In any case, we ensure that the external service provider only uses your personal data to provide the services on our behalf and never for other purposes.

To prevent fraud and comply with the law

We share your financial data, including your credit card/debit card data, to ensure that your payment process is secure and your data are not used fraudulently. By sharing these data we are able to conduct fraud assessments to ensure the payment data provided in connection with a purchase are valid and correct. We may share your personal data with credit institutions if you apply for a loan.

There may be other scenarios in which we have a legal obligation to share or disclose your personal data, for example to law enforcement agencies or authorities to prevent or identify crimes or to fulfil a legal requirement.

Other professional services

We may have to disclose your personal data to our insurers if so required by our contractual relationship with our insurance agent.
 
We work with carefully selected external parties, such as our hosting provider for the customer database, marketing agencies and advertising partners that help us provide a positive customer experience. We work with these external service providers to place content relevant to you on our website, other websites and online media channels and apps. We use pixels and cookies to this end. See our Cookie Policy here.

IKEA Family finance service

One of the IKEA Family benefits is a finance service, which can be combined with a loyalty club. IKEA Belgium offers this service in association with Buy Way Personal Finance NV (hereinafter “Buy Way”). To provide high-quality service we need to collect your personal data, including the fact that you have signed a credit agreement with Buy Way for purchases in our stores and the fact that you have accumulated loyalty points. These data are shared with Buy Way, which acts on your behalf. Every month we send you an update on your accumulated loyalty points. No financial data are shared between IKEA and Buy Way. The only financial data IKEA holds are related to your purchases in our stores.

IKEA Apps 

By downloading one of the apps (IKEA app, IKEA Store, IKEA Smart Home, IKEA Better living, IKEA Place), you always have us close at hand. In the IKEA app you can view all IKEA products, add products to your IKEA Shopping List, make purchases or simply get inspiration. Sometimes, we are unable to do this without the proper information. We do not do this without a good reason. We collect data on how you use the IKEA app to help us find ways to improve it. All data we collect in this way is anonymized, which means it cannot be linked to you specifically. You can choose whether you want to share your data with IKEA in the app. You do this in the “data preferences” section in your account. We collect the data you share with us, such as your name, email address, delivery address, phone number and purchase history. We measure how you use the app and on what devices. This helps us improve the app. When you use the app, we ask you to allow us to access to specific data about your device and your location (to determine your delivery options) and your camera (to scan products in the store). You manage this access in the app settings on your device. If you allow personalization (in “data preferences” in your profile), you’ll notice more and more products and solutions relevant to you popping up in the inspiration feed. The more we see of your preferences, the better we can inspire you. You must never feel uncomfortable about sharing your data. See it as a two-way street between IKEA and you. The more you tell us what you want to see, the more relevant the content will be that is displayed. When you have an IKEA account you can see your favourites across your devices and the payment process is faster and more convenient. If you consent to us contacting you by email you will also receive offers and news relevant to you straight to your inbox. If you have a change of heart, rest assured that you can delete your account. All your data will be erased, except for data we have an obligation to keep for tax purposes. When you make a purchase through the IKEA app, your transaction data will be registered to enable payment to be processed. Under tax laws, we must keep the details of every purchase on file for seven years. As an IKEA Family member, you can log in to the app to access your personal IKEA Family account. You can scan your IKEA Family card on your device in store to access IKEA Family benefits. With the IKEA app on your device you always have your card with you, ready for scanning at the checkout. You can also use your IKEA Family card when shopping online. In that case we link your purchasing data to your IKEA Family profile.

Companies of the Group

We may share the personal data we collect with other organizations in the IKEA Group that share various activities and corporate processes with us (such as IKEA IT AB and IKEA of Sweden AB). We do this to fulfil our contractual obligations to you or because it is in our legitimate business interest.

Transfer of your personal data to countries outside the EEA

In some cases we need to transmit your personal data to countries outside the European Economic Area (EEA), such as the United States:

  • If you request a service provided by one of our group companies located outside the EEA; or
  • If we work with a supplier that processes some of the personal data outside the EEA.

These countries may not have the same data protection laws as in the EEA and your personal data may not enjoy the same level of protection. However, in these cases we see to it that appropriate data protection measures are in place to ensure that any personal data transferred to countries outside the EEA are processed with the same level of protection as they would enjoy in the EEA and in accordance with the principles of this Privacy Policy.

Your rights

You have a number of rights with regard to how your personal data are processed. You have the following rights:

  • the right to demand your personal data are processed in a fair, legal and transparent way;
  • the right to receive information about how your personal data are used, an example of which is this Privacy Policy;
  • the right to access your personal data held by us;
  • the right to ask us to rectify your personal data;
  • the right to demand that we erase your personal data in certain cases when we have no reason to continue to process them;
  • the right to request us to transmit your personal data to you or another service provider in a simple, structured format;
  • the right to object to the processing of your personal data for direct marketing ends;
  • the right to refuse consent for automated decision-making that has legal consequences for you or is otherwise unfavorable to you;
  • the right to object to the further processing of your personal data in certain other cases; and
  • the right to restrict or suspend the processing of your personal data in certain circumstances.

If you have any questions about what personal data we keep and how we process them or about this Privacy Policy, you can contact our customer service or write to our data protection officer:

IKEA Belgium N.V.
Attn Privacy Department
Service Office
Weiveldlaan 19
1930 Zaventem

You can send any complaints you may have about how we use your personal data or how we respond to your questions about privacy protection to the Data Protection Authority.
In Belgium: Drukpersstraat 35, 1000 Brussels - [email protected]
In Luxembourg: Avenue du Rock’n’Roll 1, L-4361 Esch-sur-Alzette - cnpd.public.lu

Updating your preferences

You can update your preferences or contact us if you want to stop receiving information about our products and services or marketing information. If you have a profile on the IKEA website you can log in to your account to unsubscribe or click the unsubscribe link in our emails.

We want to ensure that all information we have on our customers is correct and up to date. If you know that your personal data held by us is incorrect or needs to be updated (your name or address for example), contact us and we will rectify this personal data as needed. If you have a profile on the IKEA website you can log in to your account to update these personal data yourself.

Security and retention of your personal data

Security of your personal data

We take your privacy concerns very seriously. We have implemented various strategies, controls, policies and measures to keep your data secure and keep these measures under close review. We protect your data by using encryption techniques and we use other safeguards such as firewalls and password protection. That means your data are protected and are only accessible to employees who need them to do their job. We also ensure that strict physical checks are in place at our stores and sites to restrict access to your personal data and keep them secure.

Retention of your personal data

Generally speaking, we only retain your personal data for as long as needed for the purposes described in this Privacy Policy. That means the retention terms vary depending on the type of personal data and why we hold them in the first place.

We put in place procedures with regard to retention terms that we follow meticulously, with due consideration for why we process your personal data and the legal basis for doing so.

AI in our systems

Certain systems, particularly those related to customer support, utilize AI technology. Below, we list those that most likely also process personal data.

Our Chatbot Charlie

Our chatbot uses LLM to assist users without human interaction. You can still ask for a co-worker , who will then help you with all your questions.

Reasons to contact us

We analyze various contacts (phone, email, chat, etc.) with the support of AI to determine the reasons why you contact us most often, through which channels, etc. This allows us to work more efficiently and make adjustments where necessary.

Email analysis & routing

Emails sent to our general email address customersupport.be are forwarded, using AI, to the most suitable co-worker to assist you. This way, the right co-worker can help you faster, saving time for both parties.

Every decision that impacts you as a customer—regarding returns, complaints, orders, rewards, and so on—is still made by a co-worker. AI technology is used to support this. 

Amendments to this Privacy Policy

We may amend this Privacy Policy at any time. We will tell you if we make any major changes, but we advise you to read this Privacy Policy regularly to ensure you base the decisions you make on the most recent version.

This Privacy Policy was most recently updated on 12/01/2026.

About this Privacy Notice

We know how important it is for you to understand how we use your data, and we will always do our best to be transparent with you.

This Privacy Notice covers private customers who have an IKEA Family account (the “Account”). It explains how and why we collect, store, process and share any of the personal data you provide us when you use your IKEA Family membership in-store, online via our website and the IKEA App, on the second-hand marketplace and when you have contact with our customer support centres. All information that we have about you as a member is assigned to your IKEA Family profile. 

This Privacy Notice also tells you what your rights are in relation to the personal data that we process about you. We respect your right to privacy and are committed to maintaining it. This Privacy Notice is only applicable to the Account and your membership in IKEA Family.

Who are we and how can you contact us?

We are Ingka Group, a franchisee of Inter IKEA Systems B.V., operating digital and physical IKEA sales channels across the world. You can read more about us at www.ingka.com.

The Ingka Group companies that are data controllers under this Privacy Notice are IKEA Belgium N.V./S.A (“Local Data Controller”) and Ingka NB AB (“Group Data Controller”) hereinafter referred to together as “Data Controllers” or “we”.

Local Data Controller:
IKEA Belgium N.V./S.A, a Belgian limited liability company, registered in Belgium under number BE 0425 258 688. Registered address: Weiveldlaan 19, 1930 Zaventem, Belgium.

Global Data Controller:
Ingka NB AB, a Swedish limited liability company, registered in Sweden under number 559487-7051. Registered address: Älmhultsgatan 2, 215 86 Malmö, Sweden.

For the processing activities described in this Privacy Notice, we act as joint controllers as defined by Article 26 of the General Data Protection Regulation (GDPR). This means that we jointly determine the purposes and means of processing your personal data for providing the Account and its related services across Europe. Your personal data will be processed by the joint controllers for the purpose of providing you with the Account.

If you have any questions about this Privacy Notice or your rights under it, please contact our local privacy department:

Email the local Data Protection Officer: [email protected]

Or by writing to us at

IKEA Belgium N.V.
Attn. Privacy Department
Service Office
Weiveldlaan 19
1930 Zaventem

If you would like to contact the Data Protection Officer of the Global Data Controller, please make the request to the local privacy department by using the contact details above.

Roles of the Data Controllers

As joint data controllers, we will work together to offer IKEA Family and to manage your Account information. This means we both have responsibilities for looking after your data. However, to make it easier for you, your Local Data Controller is your main point of contact for any questions about your data and is responsible for handling day-to-day aspects of your Account, including most communications, the rewards and benefits associated with your Account activity and responding to your requests regarding your data.

Please note that we also act as independent data controllers for the processing of your personal data when you interact with each of us, either by – for example – making a purchase from the Local Data Controller or using the second-hand marketplace, which is operated by the Global Data Controller.

  • If you are looking for the Local Data Controller’s local Privacy Notice, you can find it here: local retail privacy notice. In this Privacy Notice, you will find information about the processing of your personal data for the purpose of things like payments, refunds, returns, delivery of IKEA products and other processing related to your purchase from IKEA Retail.
  • If you are looking for the Global Data Controller’s Privacy Notice for IKEA Second Hand, you can find it here. In this Privacy Notice, you will find information about the processing of your personal data to enable your listings, interactions with other users on the second-hand marketplace and your sales or purchases on the second-hand marketplace.

Why do we collect and process your data?

We offer a great variety of services, benefits and rewards to our IKEA Family members including member discounts, reward points, purchase history, events, workshops and access to IKEA Second Hand, which is a second-hand marketplace where you can sell and buy IKEA products to and from other IKEA Family members (the “Marketplace”). To be able to offer the best experience possible, we use your personal data to tailor our content, offer services, improve your personalised experience and deliver marketing messages (including advertisements and offers) to the expectations and needs of our Family Members.

You will find more information about IKEA Family services, benefits and rewards in the IKEA Family Terms and Conditions (“IKEA Family T&C’s”).

Additionally, collecting and processing your data allows us to provide you support where you need it, manage your requests for information and services and, where necessary, manage any complaints you may have related to your Account or IKEA Family.

We will also analyse your personal data for information security and statistical purposes and share your personal data with other companies within Ingka Group where those other companies share various operations and business processes with us. We will do this in order to fulfil our contractual obligations to you, or because it is in our legitimate interests to do so.

What personal data do we process and for what purpose?

When you create and use your Account we will collect and process your personal data. We may collect the following types of personal data:

  • Information you provide directly to us: This may include your IKEA Family card – digital or physical – your name, home address, email address, phone number and any other information you choose to provide when you create or use your IKEA Family Account, use your rewards, book a service, subscribe to our communications, use our Marketplace or sign up to an IKEA Family event or promotion.
  • Information we collect automatically: When you interact with us through your Account we will automatically collect certain information, such as your IP address, browser software, operating system, and potentially the IKEA store from which you have accessed the Account.

Your personal data is processed for the following purposes:

To create and manage your IKEA Family Account

We process your personal data to set up and manage access to your Account. This includes confirming you meet the age requirements set out in the IKEA Family T&C’s, identifying you during purchases and interactions online, in-store and on the Marketplace and providing Account management support. Where required, we may ask for identification details to identify you as an IKEA Family member when you don't have your digital or physical IKEA Family card in-store.

Personal Data processed

  • First name
  • Last name
  • Date of birth
  • Gender (optional)
  • Address
  • Language
  • Phone number (optional)
  • Email address
  • IKEA Family card number
  • Password

Legal basis

We do this to perform our contract (the IKEA Family T&C’s) with you and to enable us to set up your Account and support you throughout your membership with us. Optional personal data is processed with your consent, and you can choose to not provide this information if you do not wish to.

To provide you with services based on your location

We use information you share with us about your location to determine your nearest IKEA store to identify your preferred retail market. This serves as your primary location for using IKEA Family services. We also use this to display your IKEA Family profile in the language of your choice.

Personal Data processed

  • Preferred store
  • Location data (country, address, city and zip code)

Legal basis

We have a legitimate interest in providing our websites to you in the correct language and up to date store information.

To deliver our customer support services to you

We process the data from chat interactions you have on the IKEA website and the Marketplace to provide customer support services for requests and Account management. We also use this data to follow up on complaints and improve systems and services offered through understanding system performance and activity.

Personal Data processed

  • Account ID, name and contact information
  • Chat data and chat history
  • The type of service request

Legal basis

We process this personal data in order to fulfil our contract (the IKEA Family T&C’s) with you, and to ensure that you have a smooth experience and to resolve issues you encounter when using your Account.

To personalise your experience as an IKEA Family member on our website, app and Marketplace

We personalise your shopping experience by performing analysis on user activity data to generate customer insight. If you give us your consent to do this, we will provide you with tailored content, product recommendations, targeted offers, and personalised marketing messages. We may also group customers through segmentation based on shared characteristics (e.g. purchase history, product preferences) and create lookalike audiences on social media platforms to serve advertising (using hashed email addresses).

If you choose to share your data about your home and interests with us, we will use this to provide you with better product recommendations.

Personal Data processed

  • Browsing history
  • Shopping preferences
  • Wish lists
  • Homeowner status (optional)
  • Number of children (optional)
  • Categories of interest (optional)
  • Hashed email address

Legal basis

We will personalise your online experience where you have consented to the use of cookies on our website or Marketplace or where you have provided consent in your Account to use your wish lists, categories of interest and home information. You can manage your cookies and update your preferences at any time.

We create lookalike audiences to serve you advertising based on your consent to receive direct marketing from us. This consent is collected at the time of Account creation and can be updated by you at any time.

To provide IKEA Family members with home planning and consultation services

When you book a planning or consultation service using your Account, we use your personal data to:

  • Identify you as an IKEA Family Member.
  • Save outcomes to your Account.

Personal Data processed

  • Account data
  • Home details

Legal basis

We need to process your personal data in order to fulfil our contract (the IKEA Family T&C’s) with you.

To send you direct marketing messages as an IKEA Family member

You will receive direct marketing messages including offers, promotions and events when you have actively given your consent to receiving such targeted communication. This may include analysis of your transaction data and purchasing information to deliver personalised direct marketing. The Local Data Controller and the Global Data Controller have jointly decided that all such direct marketing messages will be sent by the Local Data Controller.

Personal Data processed

  • Email address
  • Order history and purchasing/selling activity (on the website, in the app or on the Marketplace)
  • Phone number (optional)

Legal basis

We will do this where you have provided your consent to the Local Data Controller. This consent is collected at the time of Account creation and can be updated at any time.

To provide IKEA Family members with loyalty offers and rewards

We process your purchasing data and user interactions to deliver our loyalty offer and rewards to you.

Purchasing data includes:

  • Purchases you make by using your Account
  • Returns of purchases made through your Account
  • Storing receipts as proof of purchase

User interactions include:

  • Your identification as an IKEA Family Member
  • The benefits and services you use
  • Surveys and competitions
  • Signing up to an IKEA Family event 
  • Interaction with marketing

You can find more information about IKEA Family loyalty offers and rewards in the IKEA Family T&C’s.

Personal Data processed in addition to user interactions:

  • IKEA Family card number
  • Transaction data
  • Order ID and customer identifiers
  • Order history and purchasing activity
  • online interactions

Legal basis

We do this to fulfil our contract with you in providing the loyalty offers and rewards defined within the IKEA Family T&Cs. When we invite you to participate in a survey, we have a legitimate interest in improving our products and services. Your consent is used when you choose to participate in an IKEA Family event or competitions which you choose to enter. Where required, we will also process your data based on the contractual conditions of the event or competition.

To publish your ratings and reviews

If you choose to share a rating or make a review, we will use this to improve our products and/or services and share it with other IKEA customers through our websites and app. Since IKEA is a global brand, your rating and review may be shared with customers in other countries where other IKEA retailers operate. Your ratings and reviews will be published with an abbreviation of your name or a nickname, such as only the first name or initials. We will however have access to your full post for moderation purposes.

Personal Data processed

  • Account data
  • Your rating and review
  • Photos that you share as part of the review

Legal basis

We have legitimate interest to use your rating and review to improve our products and services. We also rely on legitimate interest as the legal basis for publishing your rating and review on our web and app.

To help us track performance and improve our services

We use your interaction data to analyse trends and identify internal improvements to the performance and usage of IKEA Family. We conduct data analytics on IKEA Family account activity at an aggregated level or use pseudonymised data to allow us to monitor performance and continually improve.

Personal Data processed

  • Account data
  • online interactions
  • Browsing history
  • Shopping preferences
  • Wish lists

Legal basis

We have legitimate interest in analysing this information to improve customer experience. Your cookie consent is used for browsing history to support this analysis. We use your Account to understand your preferences and wish lists where these have been provided within your Account profile. You can manage your cookies and update your preferences at any time.

To meet our legal obligations

We process data to detect and prevent fraud as well as for auditing and security purposes.

Data processed

  • Account data
  • Full IP Address (Metadata)

Legal basis

We need to do this to comply with our legal obligations.

Cookies and tracking technologies

We use technologies, such as cookies, to enable the core functionality of our website and apps. This can include cookies that allow you to log-in to your Account and cookies that remember items you have placed in your cart.

We also use technologies similar to cookies, such as pixels, for analytical and performance purposes. If you have given consent, we may use the information collected to optimise your browsing experience or obtain aggregate data about traffic and interaction on the Marketplace.

Please see our cookie policy for more information Cookie Policy - IKEA

Data processed

  • Browsing activity
  • Full IP Address (Metadata)
  • Device information (device type, operating system, browser type and version)  
  • Interactions with our online tools and services (e.g. shopping card, order placement stage, design tools)
  • Interactions with our marketing communications  
  • Similar information from third-party websites and apps   

Legal basis

We have a legitimate interest in ensuring the functionality of the website and the Marketplace and these functional cookies will always be kept on. Use of additional cookies for analytical and personalisation purposes is based on the consent your provide to us in the cookie banner on our websites. You can update your cookie consent at any time. Go the bottom of our website and click ‘Cookie settings’.

How long do we keep your data?

We keep your personal data as long you are an IKEA Family member. Sometimes, we may keep certain data for a shorter or longer period of time, for business and operational reasons, or based on legal obligations. The time we keep your personal data depends on the purpose it was collected for, so this can differ case by case. When we no longer need your personal data for the intended purpose(s), the data will be deleted or anonymised so you can no longer be identified. An exception applies when we are required to store personal data for a longer period of time based on applicable laws and legislations.

Who has access to your personal data?

Companies that provide services to us

We use third-party service providers (“service providers”) to process your personal data, on our behalf, and in accordance with the instructions provided by us, in strict compliance with applicable legislation, as well as this Privacy Notice. 

Service providers include, but are not limited to:

  • Third parties who provide digital services to us so that we can operate IKEA Family.
  • Third parties who help us segment and understand our customers.
  • Companies that provide advertising and marketing services to us.
  • Companies that aggregate and/or anonymise clickstream of behaviour on our website, app and Marketplace. 

Our Service providers will not transmit your data to other entities without our approval and without an applicable legal basis for such transmission. We undertake to only contract with entities that offer adequate guarantees of the implementation of technical and organisational measures to ensure the protection of your rights. All service providers will be bound by a written contract that regulates, among other things, the subject matter and duration of the processing, the nature and purpose thereof, the categories of data subjects, and the rights and obligations of the parties.

Social Media companies

We share personal data with third party advertisers including social media companies if consent is given. The aim is to display relevant and personalized advertising to you on third-party websites and social media, we transmit your email address in hashed, i.e., pseudonymized, form to our partners Google and META. If you are logged in to these companies and have consented to personalized advertising, you will see personalized ads on third-party websites and social media if your hashed email address matches theirs.

We also transmit your hashed email address (pseudonymized) to our partners Google and META so they can create similar customer groups ("look-alikes") and display relevant ads to these groups on social media. After each matching process, the hashed email addresses are deleted by the data recipients.

If this involves data transfer to the USA, it is based on Article 45 Paragraph 1, Article 45 Paragraph 3 Sentence 1 of the GDPR and the EU-US Data Privacy Framework. You can opt out of these forms of advertising on third-party websites and social media at any time in your IKEA Family account under Settings by clicking the "Edit" button.

IKEA Family finance service

One of the IKEA Family benefits our financial services which can be combined with a loyalty club. IKEA Belgium offers this service in association with Buy Way Personal Finance NV (hereinafter “Buy Way”) and Oney Bank NV (hereinafter “Oney”). To provide high-quality service we need to collect your personal data, including the fact that you have signed a credit agreement with Buy Way or Oney for purchases in our stores or online and the fact that you have accumulated loyalty points. These data are shared with Buy Way or Oney, who act on your behalf. Every month we send you an update on your accumulated loyalty points. No financial data are shared between IKEA and Buy Way or Oney. The only financial data IKEA holds are related to your purchases in our stores.

Other recipients

We may share your personal data with third parties (including public authorities and governmental bodies) when necessary for the purposes of (i) fulfilling our obligations under the IKEA Family T&C’s or (ii) complying with legal obligations.

We may also share the personal data we collect with other companies in Ingka Group where those other companies share various operations and business processes with us. We will do this to fulfil our contractual obligations to you, or because we have a legitimate interest to do so.

We share data with Inter IKEA Group Companies (such as the IKEA franchisor Inter IKEA Systems B.V). Most of the data that we share is not personal data. If we do share personal data, this is only done in a pseudonymised form. This means that the data has been edited and/or encrypted so that Inter IKEA Group Companies cannot trace the data back to you. Inter IKEA Group Companies use the pseudonymised data that we share with them to maintain and develop the IKEA concept, IKEA products and IKEA services. You find more information and contact details of Inter IKEA Systems B.V. on  www.about.IKEA.com. The processing of these data is based on the legal ground of legitimate interest.

International Data Transfers

We may transfer personal data overseas to companies within Ingka Group (where those companies share various operations and business processes with us) or to our service providers. This may require processing of personal data in a country outside of the EEA. In those cases, the transfer of your personal data has been made lawful through an adequacy decision by the European Commission or because we have secured the transfer by entering into the standard contractual clauses (as approved by the European Commission) with the recipient. We will take steps to ensure that the transfer of your personal data outside of European Union receives an adequate level of protection as it does in the European Union and if necessary, use other valid transfer tools or derogation in line with applicable data protection laws in order to protect and secure your personal data.

If you would like further information about international data transfers and the safeguards that we have implemented to ensure the protection of your personal data, please contact us as set out in section 10 below.

Your rights

Under privacy laws, including the General Data Protection Regulation (“GDPR”), you have a number of rights in relation the personal data that we hold about you. You may exercise these rights at any time by contacting us using the details set out below:

Email the local Data Protection Officer: [email protected]

Or by writing to us at

IKEA Belgium N.V.
Attn. Privacy Department
Service Office
Weiveldlaan 19
1930 Zaventem

The access, rights and controls might vary depending on your request, however, in general the following rights are available to you, unless we communicate or justify otherwise.

Access: You are entitled to gain confirmation from us about the personal data that we process about you, and, where that is the case, access to the personal data.

Rectification: You are entitled to ask us to update and amend your personal data that might be inaccurate, incomplete or outdated.

Erasure (“right to be forgotten”): You are entitled to request us to delete personal data which is no longer necessary for its purpose.

Restriction: You are entitled to ask us to temporarily or permanently restrict/stop some of the processing of your personal data.

Objection: You are entitled to at any time, object to the processing of your personal data when the legal ground for processing this personal data is our legitimate interest. In certain cases, accommodating to your request could make it impossible for us to provide you with access to the Account and the IKEA Family benefits and services.

Right to withdraw your consent: Where we base our processing of your personal data on your consent, you have the right to withdraw your consent at any time. You can exercise this right by changing the settings in your Account or by contacting us as set out in section 2 above. Please note that withdrawing your consent does not affect the lawfulness of the processing carried out before the withdrawal.

Data portability: You are entitled to receive a readable copy of your personal data and, if requested, have the personal data to be transferred to another service provider.

Not be subject to automated decision-making: You are entitled to not be subject to a decision based solely on automated processing, including profiling, which creates legal effects concerning you, or similarly significantly affects you.

Right to complain: You have the right to send a complaint about our use of your personal data to your local data protection authority. However, before doing so, we would of course love to hear from you and get the chance to address your concern.

You can send any complaints you may have about how we use your personal data or how we respond to your questions about privacy protection to your local Data Protection Authority.

In Belgium: Drukpersstraat 35, 1000 Brussels - [email protected]

Homepage | Belgian Data Protection Authority

You also have the right to send a complaint to our lead supervisory authority, the Swedish Authority for Privacy Protection (Sw. Integritetsskyddsmyndigheten “IMY”).

Making a complaint to your local data protection authority or the lead supervisory authority will not affect any other legal rights or remedies that might be available to you under law.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your data (or to exercise any of your other rights). This is to ensure your personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one calendar month. Occasionally it could take us longer than this if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

How will I know if this Privacy Notice has changed?

As privacy regulations change and we develop our processes and services, we may make changes to this Privacy Notice. All future changes to our Privacy Notice will be updated online and accessed online with the last date of update displayed as below. If we make material changes to the Privacy Notice we will also inform you by email.

We encourage you to review this Privacy Notice regularly for any changes. Your continued use of your Account and our services after any implemented changes or revision to this Privacy Notice shall indicate that you have been duly informed of the revised terms for processing your personal data.

This Privacy Notice was last updated on 01 March 2026.