IKEA U.S. Launches ‘A Place Called Home’** to Further COVID-19 Relief Efforts
‘A Place Called Home’ will support stable learning environments for children across the country and help expand homelessness prevention services
Conshohocken, PA – [March 11, 2021] – To further its existing relief efforts for the many people impacted by COVID-19, IKEA U.S. today announced its new ‘A Place Called Home’ initiative to assist homeless populations and promote conducive learning environments in underserved communities. As part of the company’s ongoing commitment to local communities, IKEA U.S. has committed $540,000 total to partners Family Promise and Save the Children via in-kind and monetary donations.
“IKEA believes that home is the most important place in the world. We recognize that now more than ever, many families are in crisis as the pandemic has exacerbated issues facing lower-income students and at-risk and already homeless populations,” said Jennifer Keesson, IKEA U.S. Country Sustainability Manager. “Everyone deserves a place called home, and this initiative aims to further our COVID-19 relief efforts in local communities by supporting homelessness prevention and providing much needed educational supplies and furnishings for children across the country.”
Through its partnership with Family Promise, the leading national nonprofit addressing family homelessness through an intergenerational, community-based response, IKEA will provide:
- Monetary support of $150,000 to help at least 30 Family Promise local affiliates establish or expand their homelessness prevention and stabilization services. These services work toward keeping families in housing and support them once they have secured housing to ensure they remain independent.
- An additional $150,000 in-kind product donation to be distributed throughout February and March 2021 to support upgrades to their day centers and permanent shelter sites at 10 local affiliates.
“I could not be more thrilled with our partnership,” said Claas Ehlers, CEO, Family Promise. “IKEA has meant home for generations of families, providing comfort, style, and affordable furnishings that make a house or apartment truly a home. The commitment IKEA has to families at risk of homelessness and our Affiliates who work tirelessly to support them is inspiring.”
To help promote conducive learning environments and alleviate students in need, IKEA will also support Save the Children, a national leader in early childhood education, by providing:
- A $200,000 in-kind donation worth of furnishings and supplies that will be distributed in spring 2021 to create fun, stable, at-home learning environments for children in the U.S. to help them keep up with the demands of school.
- An additional $40,000 monetary donation to support staff time, assembly, and distribution of the furnishings and supplies to families. Any additional funds will go towards Save The Children’s U.S. COVID-19 general response fund to adapt classrooms as needed and support families and children with in-home learning.
“For too many children across America, remote learning has become a tremendous challenge because they don’t have the proper school supplies or at-home learning environment to be successful,” said Betsy Zorio, Vice President of Save the Children’s U.S. Programs and Advocacy. “Save the Children is deeply grateful to IKEA for their longstanding support, and we are excited to partner with them to help give kids a productive space of their own to be proud of while they learn from home.”
As a company that cares deeply about people, the ‘A Place Called Home’ global initiative is part of ongoing IKEA relief efforts for the many experiencing poverty and inequality in the wake of COVID-19. Between March and August 2020, IKEA led with its values and impacted 1.1+ million people across communities through $1.9+ million worth of donations both nationally and locally, 350+ local donations, and partnerships with Feeding America and American Red Cross.
**While the IKEA ‘A Place Called Home’ global initiative is not affiliated with the south-central Los Angeles youth and community center, A Place Called Home (APCH), IKEA U.S. commends APCH on their work to provide free programs in arts, education, and wellness to help improve the economic conditions for the young people living in the L.A.-area. IKEA U.S. is happy to support their efforts with a $10,000 contribution.
For more information, please contact:
IKEA U.S. Press Office
At IKEA, the vision is to create a better everyday life for the many people by offering well-designed, functional, and affordable, high-quality home furnishing, produced with care for people and the environment. Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 375 IKEA stores in 30 countries – including 52 retail locations in the U.S.
About A Place Called Home
A Place Called Home (APCH) is a transformative youth and community center that provides proven free programs in arts, education, and wellness for the young people in South Central Los Angeles to help them improve their economic conditions and develop healthy, fulfilling and purposeful lives.
Since its founding in 1993, APCH has directly served more than 20,000 youth members and their families through its core school day, after school and summer programming, and over 150,000 local residents through family and supportive services including food, clothing, and holiday toy distributions, counseling, voter education, and community organizing. While APCH’s campus remains temporarily closed, all programming continues and is offered via virtual classrooms, and supported by phone and safe delivery services.
For more information, please visit apch.org.
About Family Promise
Family Promise envisions a nation in which every family has a home, a livelihood, and the chance to build a better future. What began as a local initiative in Summit, NJ, has become a national movement that involves 200,000 volunteers and served more than 111,000 family members in 2019. Family Promise will change the future for 1 million children by 2030.
Currently, Family Promise is working in over 200 communities in 43 states to ensure that families experiencing homelessness have a safe place to call home and the resources they need during the COVID-19 pandemic. For more information about our emergency response efforts or to make a gift, visit FamilyPromise.org.
About Save the Children
Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we’ve changed the lives of more than 1 billion children. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.Follow us on Facebook, Instagram, Twitter and YouTube.