For an entire day, they examined people’s frustrations and dreams, including their own. One of the participants was Luca Battistelli who has been with IKEA since 1992. ”I’m not a product development expert,” Luca says, “but you bring your own experience. Some things can be very specific to a person or country, but it’s easier to find things in common than things that are very different.”
BROGRUND Towel rail, stainless steel, 26 ½ "
Price $ 17.99
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Clean, simple and distinctive. The BROGRUND series offers a wide variety of accessories to create order out of chaos with a modern, fresh look. Details like hidden screws add to the clean design.
Article Number303.285.34
Product details
No visible screws, as the hardware is concealed.
Made from stainless steel that is durable and easy to clean.
Designer
H Preutz/N Karlsson
Good to know
Different wall materials require different types of fasteners. Use fasteners suitable for the walls in your home.
Can be used with other products in the BROGRUND series.
Materials and care
Material
- Bracket/ Tube/ Strip/ Insert nut:
- Stainless steel
- Back:
- Reinforced polyamide
Care
Wipe clean using a damp cloth and a mild cleaner.
Wipe dry with a clean cloth.
Assembly and documents
Assembly instructions
BROGRUND Towel rail303.285.34Measurements
- Length: 26 ½ "
- Depth: 5 "
Packaging
BROGRUND
Article Number303.285.34- Width: 3 ¾ "
- Height: 1 ¾ "
- Length: 28 "
- Weight: 1 lb 11 oz
- Package(s): 1
Reviews
No tools providedValerieThe product did not come with any screws or the allen wrench needed for installation.
Very happyBbPleased with quality, ease of assembly and mounting. Fits our minimalist theme perfectly. Added bonus was the 2 racks, easier to hang multiple towels
Good productGustavoExcellent choice for my girl bathroom
Well worth the purchaseRickeyThis rack is very sturdy and easy to install. It adds extra space for towels which we needed in our small bathroom. There is a bar for each person or for each type of towel however you choose to use it. The Brush finish matches my bathroom motif.
Installing it was the hardest partTracyInstalling the towel rack was hard to do. Make sure you guys have the wall screw because it doesn’t come with them. Luckily we have some still. Other than that it seems to do it’s job and I like the fact it’s 2 holders
Looks greatSylviaFunctional, plus elegant looks, especially if combined with other accessories from the Brogrund line
Stylish RackEvaVery sturdy and easy to install rack.
Very good for meGuyVery good for me
Looks goodHerbertLooks good
Very goodLindaSturdy. Perfect.
Gives more towel spaceEileenNeeded to replace a wooden towel bar in small bathroom and this fit the bill. Like having 2 towel bars in the space on 1. Easy to install.
Towel rack.JennetteGreat price very nice product. Happy with it.
Nice looking and sturdy but no hardwareAnonymous reviewerThe towel bar is nice looking and seems sturdy but it's still sitting propped up in my bathroom because it didn't come with basic hardware to install... The package gave the reason that different wall types different hardware... But honestly at least a couple screws and anchors would resolve the issue for a lot of people. Now, I have to find time to go after hardware when the whole reason I ordered online was to save me a trip to the store. So disappointed yes... But the product itself is fine.
This was not my firstLiThis was not my first choice. The other one was out of stock. This works well in my bathroom.
Great value!JoanFor the price, you cannot beat it!
NiceJoniNice coordinating pieces, good for small space
Towel barRitaIkea has some great products, especially their curtain rods.
Nice for pricePatriciaEasy to install
Attractive, solid towel barErinI like this double towel bar because it is solidly made, stylish, and provides hanging space for more towels than a single towel bar. I am sure we will have it in our bathroom for many years.
Clever towel rack designKathleenGreat towel rack. The two strips makes excellent use of one space for two towels.
Customer reviews
4.7Average rating
365Reviews
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Story
Harmony in the bathroom, one detail at a time
The bathroom is a vital part of the home, but it is often small, cluttered and improvised. Okan Demirci, one of our product developers, knows this first-hand. So when starting working on VOXNAN and BROGRUND bathroom accessories, his aim was to help make bathroom life a little easier. The difficult part was to find common needs among different people. That’s where Okan’s many colleagues came in handy.
Several of them were invited to a workshop. They all had different homes and life situations. Some were Swedes who lived in houses in the woods. Others were from Italy and France. Some lived alone, and others with a partner or children.
Working together to find common bathroom needs
Designing little details that make life better
Two designers worked together to solve the challenges identified in the workshop. Take the clutter from lack of space to hang things. Our towel holders already save space with swiveling bars, but they added bars that extend for more tidiness. And what about shared bathrooms? VOXNAN and BROGRUND have styles you can mix and match so everyone’s happy. The accessories have identical wall brackets, too, so if your style or needs change, you can easily swap things without making new holes. ”It’s not a revolution,” Okan says. “It’s just the little details that can help people turn their bathroom chaos into harmony.”
Material
What is stainless steel?
Stainless steel is found in everything from building structures and cars to sinks and knives. It’s easy to see why it has so many uses. Stainless steel is hard and durable and has good resistance to corrosion – namely rust. It generally has a low nickel content, and for IKEA products we mainly use stainless steel that’s nickel-free. Like many other metals, it can be recycled again and again to become new, hardwearing items – without losing its valuable properties.
Form design process
Adding a little harmony to the bathroom, one detail at a time
We've seen from our global home visits that most bathrooms are cluttered, shared and improvised. They're spaces—usually small ones—to get ready during hectic mornings and destress at night. When we started working on VOXNAN and BROGRUND bathroom accessories, our team did something a bit different and held a workshop. Together, they came up with the theme of a bathroom being 'chaos and harmony' and used it to create products that make bathroom life a bit easier for everyone.