BRÄNNBOLL Wall-mounted display cabinet, white, 19 5/8x9 7/8x9 7/8 "

Philip Dilé, who works with product development, was part of investigating gamers’ new needs. His takeaway: these products must perform well for gaming and add to the experience, but they should also blend in nicely into the home when not used for gaming. Especially when gamers and non-gamers live together and there’s a lack of space. “That’s why the possibility to change activities easily is so important! It’s about two things, design and function,” says Philip. “Flexible, movable pieces are crucial, and looks too.”

Our designers went to work. One of them, Marta Kuprińska, was guided by intuition. What she saw? Colors. “I wanted to be bold. For the lounge chair, I was even a bit of a rebel. As a grey prototype arrived from the factory, I secretly put on a bright blue cover and placed it in our design department. As people saw it, they felt yes, let’s do this!” “But if you’re not into blue, it’s available in dark grey too”, Marta adds, laughing.

The BRÄNNBOLL collection is meant to do different things in the home. But it’s not about stuffing products with features. The trick is to find a balance. “Like the lounge chair, again. Use it as a normal armchair or lean back comfortably for a long gaming session. And with the castors it’s easy to rearrange your space when needed,” says Marta. You don’t have to be a gamer to use and love these products. Exactly who will use them, or exactly how – we don’t really know. “And that’s the beauty! I love it when people use our products in unexpected ways.”