IKEA introduces first-ever IKEA Festival, a tour of homes around the world
Älmhult, Sweden – September 1, 2021 – During a time when life at home has never been so important, IKEA will open the door to better living with IKEA Festival, a celebration of life at home featuring musicians, chefs, designers, and creators from around the world.
On September 16, 2021, IKEA Festival will open the door to everyday homes, studios, and neighborhoods worldwide, as people turn their living rooms, kitchens, bedrooms, and backyards into virtual stages for unique performances, discussions, and experiences. Over 100 homes in more than 50 countries around the world will be showcased during the free festival.
The festival is inspired by the IKEA vision to create a better everyday life for the many people. "This is a new kind of experience IKEA wants to offer, celebrating, connecting, and engaging around life at home. Home tours around the world will open doors to new experiences and new inspiration. We want to spark a conversation on the more sustainable and affordable life at home of tomorrow. And just as with any festival, you can expect a few surprises," says Erika Intiso, Managing Director of IKEA Marketing and Communication AB.
The festival set up and program
The festival will be streamed on IKEA.com/Festival and IKEA.us/Festival starting at 8AM CET on September 16. Throughout the 24 hours of programming, attendees can expect to see intimate concerts and performances from musicians and DJs from their own homes and studios. Interior design fans will find home makeover inspiration and discover how designers and IKEA collaborators work in their own unique spaces. Chefs will participate in cooking challenges featuring healthy, planet-friendly, and no-waste recipes and discussions around the kitchen table about topics such as circularity, air, play, and spaces.
The festival experience will also open the door to IKEA locations around the world, with livestreams from the factory floor in Zbąszynek, Poland and the prototype shop in Älmhult, Sweden. IKEA fans can explore the diverse history of the brand over the decades through the digital IKEA museum.
“Life at home has taken on a whole new meaning for every one of us over the past year, and by being virtually connected, we can open the door to many more lives around the world – exploring how we all live, celebrating individuality and creativity. Our first IKEA Festival will be our biggest global home tour yet and will bring people together around life at home in a new way, both online and in our stores, and will be the beginning of a longer-term movement of real homes and real lives,” says Olivia Ross Wilson, Communications Director, Ingka Group.
IKEA Festival room sets
My Home Turf: Home is anywhere that feels like…well, home. Join artists such as MØ, Kanis, Niki and Masego as they show their cities, neighborhoods, and communities – and treat you to a performance.
Home Concerts: Turn up the volume and enjoy concerts – straight from the most personal, intimate stage around the world: people’s homes.
Home Cooking: Open the door to delicious-smelling kitchens all over the world and be inspired by chefs cooking up old and new favorites. Chefs include Pasta Queen, Paul Svensson, and more.
DJ Relay: Don’t stop the music – you’re invited to a marathon set of club music, straight from the DJ’s own home. Enjoy sets from Kaytranada, Loraine James and ZULI, to name a few.
Home Visits: Welcome to a global home tour, as strangers and some well-known personalities like Ilse Crawford share what’s inside the most important place in the world: their home.
IKEA Museum: Go back in time and explore everything that has made and shaped IKEA: the good, the bad, the beautiful and the ugly.
IKEA News: Travel the world and meet our co-workers and collaborators right now – in-store, at the factory, at the office, or in the studio, such as former collaboration partner Virgil Abloh.
Home Makeovers: Discover ideas and guidance for creating better storage, a more cooking-friendly kitchen, or simply how to accessorize in a fun, vibrant way.
Shopping with…: Who would you like to go shopping with to get new ideas for your home? They’re here, ready for you to join them for a full day of shopping at their local IKEA store.
Kitchen Talks: Join a conversation about the joys and frustrations that make up everyday life at home. IKEA co-workers meet with surfer Kassia Meador, astronaut Christer Fuglesang, and adventurer Renata Chlumska.
To access the festival, please visit IKEA.com/Festival or IKEA.us/Festival. The event is free and no sign up is required. The festival will open its doors starting at 8AM CET on Thursday, September 16.
For more information, please contact:
IKEA U.S. Press Office