ALLIANCE DATA TO LAUNCH CO-BRAND AND PRIVATE LABEL CREDIT CARDS FOR IKEA GROUP RETAIL OPERATIONS...
ALLIANCE DATA TO LAUNCH CO-BRAND AND PRIVATE LABEL CREDIT CARDS FOR IKEA GROUP RETAIL OPERATIONS IN THE U.S.
01/09/2018 4:00 AM
[International]
•New credit program to support the rapid growth of IKEA in the U.S.
•Seamless application in stores and online will enable customers to begin enjoying benefits of the loyalty-driven card
•Alliance Data’s proprietary data assets will deliver custom analytics and insights to drive top-line sales and increase visits online and in-store
PLANO, TX – Jan. 9, 2018 – Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today announced its Columbus, Ohio-based card services business, a premier provider of branded private label, co-brand and business credit card programs, has signed a new agreement to provide branded credit card services in the United States for IKEA Group (www.ikea.com), the world’s largest furniture retailer. The IKEA Group operates 47 stores in the U.S. and a total of 362 in 29 countries around the world. IKEA aims to offer consumers home furnishing solutions of good design and function at affordable prices.
Alliance Data will create a loyalty-driven credit card program that combines customer insights and industry benchmarking to develop a customized rewards and benefits package tailored for the unique IKEA customer base. The co-branded rewards card can be used for both IKEA purchases and for everyday spending needs such as gas, groceries and utilities. The card will incorporate custom program perks designed to recognize customers for their loyalty. In order to make the card as affordable and rewarding as possible, IKEA Group in the U.S. has designed the card without an annual fee, and will reinvest resources from the card to offer customers more generous rewards. Alliance Data will leverage its digital and mobile expertise throughout the customer’s shopping journey, including its Frictionless Mobile CreditSM, which provides a seamless application experience–throughout the store or online–and puts customers in control of how and where they want to initiate the experience.
In addition, the new IKEA Projekt Card in the U.S. will function as a store-branded financing solution for qualified customers doing major home decorating and renovation projects, such as a dream kitchen. It will provide special financing options, allowing customers to pay for larger purchases over time.
“Making life better and easier for the many people drives everything we do at IKEA, and we were looking for a like-minded credit marketing partner that is passionate about the same values,” said Jacqueline DeChamps, chief operating officer at IKEA U.S. “Alliance Data really understands our company and will deliver meaningful credit and loyalty programs, while constantly innovating based on our customer needs. Leveraging Alliance Data’s skillset in loyalty and marketing, we are excited about how this new partnership will enhance our customers’ shopping experience across channels with added convenience and benefits.”
“Alliance Data and IKEA share a common culture focused on doing what is right for customers, the community, and the environment,” said Melisa Miller, president of Alliance Data’s card services business. “We are thrilled to embark on this exciting new partnership to provide an unparalleled customer experience through our credit programs. We are confident that our lifecycle marketing approach will attract existing and new IKEA customers as lifelong cardmembers, motivated by a credit and loyalty experience that reflects the deliberately different approach that has earned IKEA its leadership position in the industry.”
IKEA U.S. utilized the services of the International Law Firm of Alston & Bird to consummate the transaction.