It’s always pink o’clock

If you’re more about bouncing out of bed than hitting snooze, wake up in a bedroom where pink textiles and accessories are ready to rock and boost your day. Powered by Stina Persson’s hand-drawn patterns and vibrant colours, your space turns into a party for the senses.

A colourful bedroom features a white and bright pink HÄRLIR duvet cover and pillowcases with a floral pattern on the bed.

Recreate the look – piece by piece

Say goodbye to basic

Warm and buzzing with energy, our new products give every day a fresh kick of feel-good colour. Comforters, throws, cushions… even a new pink Bluetooth speaker – if you’re unsure where too much begins, we have good news: it doesn’t.

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A bedroom styled with a pink HEDFRYLE comforter set draped over a bed, accompanied by a tray holding tea and fruit.

A close-up of a multicolour PELARKÖRSBÄR cushion cover placed on top of a bright pink GULLSTRÅLE bedspread.

A bedroom features a multicolour MARGOSATRÄD throw placed on a Kelinge orange DYVLINGE swivel easy chair.

A bedroom with a pink/green ÄLVSJÖSKOGEN cushion cover placed on a green GURLI cushion cover stacked on a stool.

"My idea with KALLSUP was to create a speaker that is as small and simple as possible – yet with great sound and plenty of features. It’s easy to use, can be connected in a group – and honestly, I’m surprised by how much sound can come from such a small speaker."

Ola WihlborgDesigner