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A modern apartment model home design that’s attractive to buyers and your budget

Got potential buyers touring your model apartment? Congrats! Getting them in the door is a big step. These easy-to-replicate ideas will help you furnish an appealing, successful sales tool and close the deal. It’s a model apartment design that creates a distinct impression without draining your budget – and IKEA offers it all in one shop.

A modern apartment’s living room with big windows has a long, beige SÖDERHAMN modular sofa by two oak veneer coffee tables.

Wow interested home buyers with so much space

Storage is as crucial as location. Go for lots of closed storage to create calm and spacious practicality. White, light oak and beige help this, too. Our storage systems have various doors, drawer fronts and hardware so that you can choose what appeals most to buyers. The mostly modular systems like SEKTION kitchens and PAX wardrobes can really fit the space.

An off-white TONSTAD table with six chairs is on a rug and below a glass chandelier, by an open kitchen with modern fronts.
An oak effect, two-drawer ÄNGSJÖN/BACKSJÖN vanity is on a wall below a round mirror in a modern beige and white bathroom.

Appeal to the heart

Buyers know to be rational, but emotions are powerful. Sway them with model apartment design that has comfort, style and inviting softness. Choose freestanding furniture (a SAGESUND upholstered bed, a SÖDERHAMN sofa, TONSTAD tables) with airy designs and gentle curves. Beige, off-white and other sandy colors feel fresh and make dust and dirt less noticeable.

An airy, modern bedroom has an inviting bed with a SAGESUND upholstered bed frame in Diseröd brown, on a big striped rug.
An airy, modern bedroom has an inviting bed with a SAGESUND upholstered bed frame in Diseröd brown, on a big striped rug.

Engage buyers with subtle experiences

Buyers’ hearts are fluttering. Now summon their senses. An eye-catching, big HOVET mirror to play with light. Gentle tunes. Pleasing scents. Materials that are tempting to touch – like dense velvet, structured linen and shiny glass. Encourage the body to send good signals to the brain; then all the decision-makers are on board.

A full-length black HOVET mirror stands on the floor, against an off-white bedroom wall, reflecting bright natural light.
Side-by-side KLAVRESTRÖM wall shelves in solid oak with stretched h-shapes hold glassware, bowls and vases by a dining area.

Make it memorable for home buyers and easy for you

Find what you need for a successful showcase home, in the style that’ll hook potential buyers. From statement pieces and natural materials that enhance quality to modular sofas and plush rugs that signal comfort, IKEA has what’s on your list. That way you’ll have more time, energy and room in your budget to focus on closing deals.

Before you buy

The product(s) referenced in this page may contain a mix of products developed for commercial and residential use. Please verify individual certifications and related tests for each desired product and exercise discretion with respect to which products are safe and suitable for any intended use before purchasing. Contact IKEA for Business at 1-888-888-4532 for more information about the range.