Allyship begins with us. Be an everyday ally.

This guide reflects our commitment as IKEA to creating spaces where everyone feels welcome, respected and free to be themselves. Use these tips on International Day Against LGBTQIA+ Discrimination and, most importantly, every day to make a positive difference in the lives of everyone around you.

• Learn by listening
  Take time to educate yourself about inclusive language. If someone discusses discrimination or microaggressions they've faced, recognize these experiences as valid.  Remember that everyone makes mistakes - if you slip up, simply acknowledge it, apologize, and move forward in a respectful way.
• Use inclusive language
  The words we choose can either welcome people or leave them feeling excluded. Try using terms that don't assume someone's gender or who they might love. For example, say "partner" or "spouse" instead of automatically saying "husband" or "wife" when asking about someone's relationship. Use phrases like "everyone" or "folks" rather than "ladies and gentlemen." When talking about families, remember they come in many forms – some have two moms, two dads, one parent, or other arrangements. Making inclusive language part of your everyday speech shows consistent respect for all the different people in your life. These small changes in how you speak can help everyone feel they belong.
• Be respectful
  Everyone deserves dignity and respect, regardless of who they are. Remember that each person's journey is unique, with challenges you might never see or fully understand. Instead of keeping your distance, take the initiative to connect through thoughtful conversation. Ask questions that show you care about their experiences and listen with the intention to understand rather than respond. These small gestures of respect create the foundation for meaningful relationships and spaces where everyone belongs.
• Respond to hurtful comments
  Words carry weight, even when people don't intend harm. When you hear someone using LGBTQIA+ terms in negative ways or making inappropriate jokes, taking a moment to address it makes a difference. Calmly explain why such comments or jokes are harmful and offensive. Most people appreciate the opportunity to learn and do better, while those affected value knowing they're not facing these situations alone. Your intervention helps create an environment where everyone's identity is treated with dignity.
• Own your mistakes
  We're all learning and growing, and sometimes we get things wrong, like using the wrong name or pronoun. Don't panic or over-apologize. Simply acknowledge what happened, offer a sincere "I'm sorry" without making excuses, and then continue the conversation with your new awareness. Impact matters more than intent – how your words affect someone is often more important than what you meant to say.
• Inspire others
  Being an effective ally starts with our own understanding. Take time to explore resources like books, podcasts, social media accounts and websites created by members of the community that explain their lived experiences. Consider joining LGBTQIA+ events like Pride parades and community gatherings. Presence shows solidarity and helps inspire others in allyship.
• Respect names and pronouns
  Names and pronouns are important to people's identity. Using the wrong ones can make someone feel unseen or disrespected. If you're not sure which pronouns someone uses, it's okay to politely ask if they feel comfortable sharing. This simple act of respect makes a big difference in helping people feel welcome and valued for who they truly are.
• Avoid assumptions
  We all naturally make quick judgments based on appearance, but these are often untrue. Someone's clothing, voice, mannerisms, or relationship status doesn't always reveal their sexual orientation or gender identity. Instead of guessing, create space for people to share who they are on their own terms. Use gender-neutral language when meeting new people and ask open questions that don't presume anything about their lives or relationships. This respectful approach helps everyone feel seen for who they truly are, not just how they appear at first glance.
• Support gender diversity
  Remember that being a good ally isn't just about words–it's about actions that help create positive change. This includes making all spaces welcoming, whether at work, social gatherings, or in your community. Your consistent support helps everyone, regardless of their sexual orientation, feel valued and respected for who they truly are.