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OSYNLIG. 13 scents by IKEA and Ben Gorham

OSYNLIG. 13 scents by IKEA and Ben Gorham
Range newsRetail, Life at home31 December 2020Last edited: 18 June 2021

What does home smell like?

Scent can take you places. The olfactory bulb – the part of the brain that senses smell – is tightly intertwined with our emotional system, meaning it’s able to conjure up memories of where you’ve been and the people you’ve met in an instant. It’s also one of the reasons we feel so comfortable at home and in the homes of our friends, because of the good feelings we associate with being there.

This idea inspired our collaboration with Ben Gorham, founder of luxury fragrance and fashion house Byredo. OSYNLIG, Swedish for ‘invisible’, is a collection of 13 scented candles that are made to provoke the kind of emotion that’s hard to put into words – from nostalgia for the things you’ve done, to dreams of the things you might – and, above all, heighten the experience of being at home.

OSYNLIG brings high-end scent-making within the reach of the many people, and the concept of invisible design to a wider audience than ever. So, all that’s left to ask is – what does home smell like?

About IKEA Southeast Asia & Mexico

Since its 1943 founding in Sweden, IKEA has created a better everyday life for the many people by offering well-designed, functional home furnishings at affordable prices.  As a franchisee, we inspire and enable people to make home count in Singapore, Malaysia and Thailand – and has plans to enter the Philippines, Mexico and Vietnam.  Our portfolio of five shopping centres, operated by Ikano Centres, are anchored by IKEA and create meeting places at the heart of our communities. With partners and investments in other types of real estate, we also create walkable communities where people shop, work, live and play. Part of the Ikano Group, we are the only IKEA franchisee owned by the Kamprad family that founded IKEA.