IKEA to open new concept store at Jem
Swedish home furnishings and meatballs coming to West Singapore in 2021
At around 6,500 square metres, the 3rd IKEA store in Singapore will be spread across three floors inside the popular Jem shopping centre.
“This store will bring us closer to millions of customers,” said Jaap Doornbos, the IKEA Retail Director for Singapore & Vietnam. “This will be the first time we are establishing a smaller IKEA store format as a tenant within a shopping centre in this region. There are only a few other IKEA stores like it in the world today! It will be easier than ever for people to just pop in for some inspiration, home furnishing products and, of course, our Swedish meatballs.”
Sebastian Hylving, Property & Expansion Director for IKEA Southeast Asia & Mexico, said IKEA blue-box stores in Tampines and Alexandra attract close to seven million visits a year. He noted the current fight against Covid has renewed people’s interests in making life at home more comfortable, functional and sustainable – and IKEA has solutions at prices that the many can afford.
"We see a bright future ahead for our store at Jem,” said Mr. Hylving, who recently signed a contract with Lendlease, the property and infrastructure group which manages Jem.
“Jem is one of four malls connected to the Jurong Gateway, linked to public transport. At Jem, Lendlease has curated a combination of great F&B offer with fashion, groceries and entertainment to create an everyday meeting place for the many people,” said Mr. Hylving. “It’s the perfect place to establish our new IKEA concept!”
Ng Hsueh Ling, the Managing Director for Lendlease in Singapore and Chief Investment Officer for Asia said: “We are excited to be partnering with an innovative brand like IKEA and look forward to bringing a first-to-market lifestyle concept to our shoppers. We are continually rejuvenating our tenancy mix and bringing new experiences to them.”
The smaller IKEA store concept offers much of the inspiration and products that have made IKEA a household name in Singapore. The store will be organised a new way, combining everything IKEA has to offer for each core area of the home into one department, making it easy for customers to shop. This store will not have a playground or built-in warehouse, but people will be able to buy the full IKEA range. The popular IKEA Restaurant will be part of the offer, with Swedish meatballs, sustainable seafood and the local favourite, fried chicken wings.
About IKEA Singapore
We believe home is the most important place in the world. Since its 1943 founding in Sweden, IKEA has created a better everyday life for the many people by offering well-designed, functional home furnishings at prices so low that as many people as possible can afford them. IKEA is today the world’s largest home furnishing retailer, with more than 420 stores in 52 countries - including three in Singapore. We are part of IKEA Southeast Asia - the only franchisee owned by the Kamprad family that founded IKEA. We build sustainability into our everyday business and support initiatives that benefit children and the environment. To learn more, visit IKEA.sg