Simple design for better Life at Home
Our fascination with life at home is what makes us IKEA – and never has it been more important than it is now. It’s why we talk to thousands of people each year about what makes life at home better for them, so we can create modern furniture design that helps them to not just survive there, but to thrive.
Through this fascination, we’ve built our special knowledge. Of the feeling of home. Of the emotional needs we have in it – including privacy, comfort, ownership, belonging, and security. And of how designing the IKEA range based on our Democratic Design principles means affordable, accessible, sustainable solutions for all. Ultimately, all this allows us to understand people’s needs and dreams for quality design today, so we can be where they need us, tomorrow.
