MÅLA Watercolor box with 14 colors, mixed colors
How to get it
The MÅLA series has everything your child needs when creativity kicks in. Paint! Cut! Draw! It’s all about having fun and letting your child explore the world through their own imagination – there’s no limit!
Product details
These 14 watercolors in neon colors are perfect when you want the sun to shine slightly stronger, the sky to be bluer and the grass to be so wonderfully vibrant as you paint your painting.
Of course everything in the MÅLA series is non-toxic – we care just as much about the creative minds of the next generation as you do.
Painting relieves stress and is relaxing after a day filled with activities.
S Fager/C Tubertini
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For all creative little explorers
Drawings all over the kitchen table and colored felt pens without caps. Does it sound familiar? This is definitely part of living with children, and actually something to be happy about. Painting, drawing, and crafting are in fact not just fun, but important work, and a way for your child to develop. When we created the MÅLA series, we wanted to take children’s creation very seriously and listened to the true experts: the children themselves.
We always start with the child’s perspective to understand what they really need. In this project, we found facts and inspiration in pedagogy focusing on creativity. “We realized that creativity isn’t just any play for children, they’re little researchers who use creation to understand the world around them,” says Ina Tidbeck Sjöblom who was part of creating the MÅLA series.
Made for busy artists
The team interviewed groups of children who got to try out prototypes and provide their points of view. What were their favorite colors? What did they think of the paper? “The children had very strong and sensible opinions. We also realized how they use drawing and painting gear. For example, if you’re four years old and in the middle of making a drawing, you don’t always think of putting the cap back on the felt pen. So, these pens will last up to three days without caps.” To ensure high quality at the right price, the development work was allowed to take extra time. “What children do and how they do it is super important. That’s why we considered all their feedback and made sure the products met their needs.”
Easy to get started
The MÅLA series has been around for a long time, but it keeps growing and evolving as we see new needs and get new ideas. All parts should be easy to grab and use whenever inspiration strikes. “The child shouldn’t need a parent nearby to start drawing or painting. Being able to do things on your own is an important part of development. You grow with the task.”
Material
What is PET plastic?
PET plastic is perhaps best known for its use in beverage bottles, yet suits a lot of food and beverage packaging since it’s approved for food contact. Like other plastics, PET is largely made from oil-based raw materials, but today there are even better opportunities to use both renewable raw materials, like corn and sugar cane, and to recycle the plastic several times. At IKEA, recycled PET becomes many things – from storage boxes to soft filling in pillows and quilts.