Despite being firmly grounded in the science of play, the design process was as playful as the products themselves. Each designer was asked to start in the everyday activity where they get lost in the moment and simply have fun – and to create items that make people smile. “To me, playfulness is a way of looking at life that boosts creativity and makes me believe that everything is possible. I won’t ever allow my inner child to grow up”, says Marta Krupinska, one of the designers behind the collection.
GREJSIMOJS
606.020.84This huge soft toy sparks the imagination and is a friend to create memories with in the magical world of play. And if the world gets dirty sometimes? No problem - the soft toy is washable!
Product features
- Machine washable
More information
The huge size and tactile feel make this soft toy unique. It’s irresistibly soft and invites for many long, cosy and big hugs.
With the GREJSIMOJS collection, we want to inspire play and togetherness. The products bring out the playfulness in everyone – of all ages, across the home and every day.
Designer
Marta Krupińska
Reviews
It's HUUUUGE! Love it!EvelynDidn't notice that it was made from recycled materials! All the better then! Love this as it is a perfect propping "took" for me, when I'm reading on my phone! Great for adult use, definitely!
Kids bearIkeaMy kids love it soo much
Big and flussyAnonymous revieweri loveee it so muchh aha so cute lahh
Nice teddyAnonymous reviewerBought for my mum. She loves it. Really helped with her insomnia.
Good bearAnonymous reviewerGood bear
Very nice and soft. 👍Anonymous reviewerVery nice and soft. 👍
Cosy, Cute and ComfortableKhirilMy daughter loves it.
cuddly big bearMohdthe bear is so cute, huggable and must have since this is a limited edition release
Customer reviews
4.9Average rating
20Reviews
4.9Average rating
20Reviews
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Story
Let your home come out and play
What happens when a bunch of designers come together for a deep dive into the world of play and playfulness? First of all, they have a lot of fun. Secondly, they create a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffes, and much more – made to spark more play, every day, across the home.
"More and more parents recognise the importance of play for their children’s happiness and wellbeing – and want to play more with their kids. GREJSIMOJS collection is based on those insights”, says development leader Karin Blindh Pedersen.
Mission: Make people smile
3, 116, or anywhere in between? Perfect!
The items in GREJSIMOJS span from colourful and bold to sleek and neutral. Combining fun and function, they make it easier to get the play going, whether you go all in or prefer hiding the playfulness in plain sight. And not only do they inspire to play across the whole home – they inspire everyone to unleash their playfulness. So are you 3, 116 or anywhere in between? GREJSIMOJS is for you.