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A new era of life at home

We believe that home is the most important place in the world. That’s why we regularly visit people where they live, to find out what they need and dream about when it comes to life at home. Some aspects of home life are shared the world over, like sleeping and eating; and some are shaped by culture and traditions, what the weather is like, and how much space there is. So the more we learn, the more we can inspire and enable people to make their life at home that little bit better, no matter where or how they live.

The Life at Home Report

Every year, we publish a new Life at Home Report to share some of the interesting things we learn through our global home research. This also gives us the chance to dig deeper into the big changes taking place in the world today, to see how they affect life at home in different countries.

Here are some of the things we’ve learned along the way:

What makes a home?

Most of us describe our home by talking about the people we live with, the things we own, the amount of space we have, and the place we live in. These four dimensions help us explain how our homes are organised and what kinds of activities we usually do there. They reveal how much we have in common, even when each home can look and feel very different.

Home is where the heart is

Home isn’t just a place, it’s a feeling. And we believe everyone deserves to feel at home, wherever and however they live. Our research has revealed five core emotional needs connected to life at home: privacy, security, comfort, ownership and belonging. When we have all these needs met, we are more likely to feel at home.

Home beyond four walls

Our homes feel smaller, smarter, busier and noisier than ever before, so it’s no wonder that when we can’t get what we need at home we often head outside. We can see that life at home is moving beyond four walls, as more people say they feel at home in their neighbourhoods and communities in addition to where they live.

Explore the Life at Home Report

Are you curious to learn more about homes all over the world? Explore our research and discover how you can create a better life at home, starting today.

Find out more by visiting: