Despite being firmly grounded in the science of play, the design process was as playful as the products themselves. Each designer was asked to start in the everyday activity where they get lost in the moment and simply have fun – and to create items that make people smile. “To me, playfulness is a way of looking at life that boosts creativity and makes me believe that everything is possible. I won’t ever allow my inner child to grow up”, says Marta Krupinska, one of the designers behind the collection.
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GREJSIMOJS Clothes stand, 125 cm
Price £ 45
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GREJSIMOJS
106.029.96Children's rooms are often full of clothes that need to be stored and hung somewhere. This playful clothes stand with the perfect height for little ones makes it easy and fun for them to stay organised!
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With the GREJSIMOJS collection, we want to inspire play and togetherness. The products bring out the playfulness in everyone – of all ages, across the home and every day.
The clothes stand becomes part of play and makes it both easier and more fun to stay organised.
Small, lightweight items like socks and underwear can be placed in the pot – a fun way for your child to practice organising and sorting.
Designer
Marta Krupińska
Reviews
Perfect for storageAnonymous reviewerLoving this entire range ! Purchased for my daughters dressing up. Hats wings and tiaras hang lovely and there are 4 slots in the pot for clothes. Ive fitted in 8 princess dresses and have 2 compartments free for her hand and finger puppets, princess shoes and hobby horse. Its in my lounge and looks perfect with my combination of kallax and grejsimojs rug, floor cushions and yellow play screen. A welcome splash of colour and fun and is very sturdy. Worth every penny. Will grow with her as it holds so much stuff I see it being used for handbags and scarves and even jewlery as she grows
Customer reviews
4.8Average rating
20Reviews
4.8Average rating
20Reviews
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Story
Let your home come out and play
What happens when a bunch of designers come together for a deep dive into the world of play and playfulness? First of all, they have a lot of fun. Secondly, they create a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffes, and much more – made to spark more play, every day, across the home.
"More and more parents recognise the importance of play for their children’s happiness and wellbeing – and want to play more with their kids. GREJSIMOJS collection is based on those insights”, says development leader Karin Blindh Pedersen.
Mission: Make people smile
3, 116, or anywhere in between? Perfect!
The items in GREJSIMOJS span from colourful and bold to sleek and neutral. Combining fun and function, they make it easier to get the play going, whether you go all in or prefer hiding the playfulness in plain sight. And not only do they inspire to play across the whole home – they inspire everyone to unleash their playfulness. So are you 3, 116 or anywhere in between? GREJSIMOJS is for you.