The prank is up: IKEA and Chupa Chups unveil the world’s first meatball-flavoured lollipop

The two companies have joined forces to serve a limited-edition, meatball-inspired lollipop this June in hundreds of IKEA stores around the world, including the UK. This daring ’sweet’ combines the classic flavours and feeling of the iconic Swedish meatball with its tangy lingonberry companion.

The launch follows the enthusiastic response to the initial April Fool’s announcement. Chupa Chups has been busy in the kitchen developing this unique treat, which captures the spirit of IKEA food in a new and surprising way.

The collaboration taps into recent IKEA research highlighting that, despite changing food trends, people still seek small, sweet moments of joy. Key findings from the study include:

• Nearly half of us (46%) admit to having a sweet tooth.
• Over a quarter (29%) of people enjoy exploring new foods and cuisines.
• 40% of respondents say they are especially drawn to foods tied to childhood memories and nostalgia.

In total, one million lollipops will be produced and distributed to IKEA stores around the world. However, there is bad news for those hoping to stock up: the lollipops will not be for sale. Instead, customers will have the chance to taste them for free at their local IKEA store in June.

Customers can keep an eye on IKEA’s social media for more information about specific tasting moments in June.

_{Notes to editors}

^{*This special lollipop is not an IKEA product, but the result of a creative collaboration between IKEA and Chupa Chups.}