About IKEA Family

A woman with a smile on her face is sitting in a sofa in the living room while reading a magazine.

Welcome to IKEA Family – our customer club and home to the largest family in the world

If you like IKEA, you will love IKEA Family. In our club no idea is too big or too small. We appreciate that sometimes you need a little helping hand to go from being a dreamer to a doer. But that’s what family is for. Together we will bring your ideas to life.

Our club is not like most loyalty clubs where members are rewarded only on how much they spend. We try to be different. Our goal is to reach, inspire and reward the many people. The people with small wallets but big dreams.

A young man dressed in black walking around in an IKEA store carrying a yellow shopping bag.

Our members deserve more

We reward members that spend money with us, but we value the ones that spend their time with us as highly. When you get involved in our club, share your ideas and tell us about yourself, we treat you with personalised rewards. That is our way of saying thank you for being an engaged family member.

Like in any family, we believe a healthy relationship starts with giving. We therefore offer member benefits without expecting anything in return. We also share our home furnishing know-how in order to offer you inspiration, advice and support. Our goal is to make sure you as a member succeed in creating your dream home.

A black and white photo of a young Ingvar Kamprad standing in the parking lot outside of an IKEA store while smoking a pipe.

Where it all started

IKEA Family was launched in the Linköping store in Sweden in 1984. But the foundations, of what is today one of the largest customer clubs in the world, were set already back in 1952 when IKEA founder, Ingvar Kamprad, started the first IKEA customer club, “Silverklubben”.

Ingvar saw the importance of having an ongoing and strong relationship with IKEA customers and through the club he would communicate with them directly and learn about their needs and wants.

A smiling young girl wearing a colourful kafkan sitting in a window sill of her apartment.

A lot has changed since then. But our attitude has remained the same. In our IKEA Family, the inspiration has always been you. And our ambition is to get to know your tastes, ideas and plans, to create the perfect IKEA experience just for you.

We may be the largest family in the world, but we will work tirelessly to make you feel like you’re special to us.

A father is sitting by a dining table assembling a lamp while his son is playing with the cardboard box.

Great offers, freebies and surprises

Just by being a member you automatically receive a number of exciting rewards, benefits and discounts on selected IKEA products. You also have the opportunity to join inspirational home furnishings tutorials and workshops. And more. We really do treat our members like family.