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Trapped in the 90s

The reality show about life before IKEA

Six contestants from a generation that has never known life without IKEA are trapped in a house straight out of the 90s. The bedding is itchy and heavy, the kitchen utensils are scattered all over the place and the bathroom is too small to do a beauty routine in. How will our contestants survive in such unfamiliar surroundings?

Watch the episodes here and find out!

Episode1 | A new reality

The doors to the 90s are ready to open. Take a look around the house and meet our six contestants. Who's your favourite?

    Episode1 | A new reality

    The doors to the 90s are ready to open. Take a look around the house and meet our six contestants. Who's your favourite?

      Episode 2 | Hell's kitchen

      The contestants finally make their way into the house and it looks like the 90s might not be for them. After introducing themselves, they face their first challenge: making pizzas in a 90s kitchen.

        Episode 3 | House pets

        The contestants say goodbye to their mobile phones and in return they receive a surprise: some very 90s pets. For the first time, they also experience taking photos that they can't see instantly.

          Episode 4 | Let the games begin

          The challenges start and the contestants start to compete. The first winners start receiving prizes: the latest new products from IKEA.

            Episode 5 | Get started, baby!

            The contestants are faced with an improv challenge to let all their talent flow. Will this be Animalize's chance to steal some points?

              Episode 6 | Hopeless, even when it comes to computers

              There's a new challenge on the horizon. To find out what it is, first they must work out how to play a CD. How do you turn this thing on?

                Episode 7 | The 90s, but make it fashion

                The 90s were more than just hard times, they were sometimes a party. The contestants get ready to give it their all on the dancefloor and take home the final points of the competition.

                  Episode 8 | The best way to say goodbye is with a song

                  It's finally time to say goodbye to the 90s and go back to living with all today's mod cons.
                  Will they be ready to leave or will they have got used to the life of the past? 


                  Meet the contestants

                  THANIX

                  @thanix229

                  She has seven dogs, a goat and a parrot... But she's never had a virtual pet.

                  She's a gamer and she's been into video games since she was just four. She is extremely competitive and can't wait to take face the challenges we have in store for her. Could she have come to claim victory for the Canary Islands?

                  ANIMALIZE

                  @animalize21

                  Will our itchy bedding keep him awake at night?

                  His real name is Álvaro, but his millions of followers on social media know him as Animalize21. He is really looking forward to facing this experience, even if the 90s bathroom does remind him of his grandma's house.

                  GEMMA

                  @gemmaperez95

                  She's never switched off her mobile phone.

                  Hailing from Barcelona, she's brought her guitar with her to provide the soundtrack to 90s life. She has an artistic streak and she will be using all of her creativity to score points in the 90s house. Does she have what it takes to win?

                  DAVID

                  @ideas_entre_fogones

                  He knows how to cook, but not how to light a gas stove.

                  David is the group's foodie but, despite his culinary expertise, he's not sure how to light a gas stove. He thinks that the house looks very vintage and it's definitely not to his taste.

                  MÍA

                  @lahuesito

                  Will she struggle to stay glamorous in our dark and dingy bathroom?

                  She's scandalous! Glamorous from head to toe, Mía will turn the house on its head with her unique energy and turns of phrase. The big problem she faces in the house: there's not enough room in the bathroom for all her make-up. 

                  IÑIGO

                  @inigoarza

                  He's travelled a lot before, just never to the past.

                  This globetrotter is always ready for a new adventure and his visit to the 90s house will be no exception. What will he do with himself now that he can't take selfies?


                  The 90s house

                  Itchy, heavy bedding. Kitchen utensils scattered everywhere. A bathroom so small you can't even leave a wash bag in there. This 90s home is a challenge for our contestants, who were born 25 years ago and have never known life without IKEA. How will they ever manage between these four walls?

                  25 years of life-changing innovation

                  IKEA is celebrating 25 years in Spain, 25 years of inspirational innovation that has changed the life of an entire generation.

                  Discover what's new