Press Room

Press Contacts

IKEA coworkers
Press Contact Information
USA Corporate Public Relations
Mona Astra Liss
1-610-834-0180 x 5852
USA Product Public Relations
Janice Simonsen
1-610-834-0180 x 6349
USA Expansion
Joseph Roth
1-610-834-0180 x 6500
Sponsorship and Support
IKEA receives a large number of requests every week to support various worthwhile projects. We have chosen to focus on children and environmental matters. We support larger projects together with our partners, UNICEF, Save the Children and the World Wildlife Fund. We also want to be a good neighbor in the community and support local projects, therefore, each local IKEA store supports community initiatives.
View your local IKEA store to find out more.
Press loans
Thank you for your interest in IKEA home furnishings and accessories. Due to the high volume of daily requests with tight deadlines, it’s not possible for us to accommodate all requests and IKEA does not guarantee fulfillment of all IKEA product image and product loan requests from print media outlets.

Requests to borrow products for use as props will not be entertained. IKEA defines the use of products as props when the product is used as decoration or embellishment in a story without proper crediting and/or when the product(s) featured are not the focus of the story.

Please click here if you would like to sign up to receive the IKEA Newsletter Exclusive for Media.
Product loan and image requests
(Print Outlets)
Please email all loan and image requests to either: Noreen Lennon, noreen.lennon@IKEA.com and/or Christine Soner, christine.soner@IKEA.com

For IKEA to process your product loan request, you must provide the following information:
• Whether the request is for a loan, donation or image*
• Deadline for request
• Name of the publication, targeted month/season of issue and newsstand date, as these sometimes differ.
• Product name, description (size, color, article number) & quantity needed
- For images, please provide the catalog page or web link; if discovered through another source, please note.
- If applicable, please note how you learned of the product (IKEA Catalog, IKEA press event, IKEA newsletter, etc.)
• Complete shipping address with contact name and phone number(s)
- For image requests, please supply an e-mail address
• How the product(s) will be used and the type of credit the product will receive (on-page, source/shopping guide, etc.). Please note that if a product has been opened or used, and the promised/proper crediting is not provided, IKEA reserves the right to bill for said product.

**NOTE: If you need to alter a product or leave it with a home owner, please secure prior approval with IKEA.**

IKEA PROCEDURE
If a loaned IKEA product has not been used, PLEASE DO NOT WRITE ON THE OUTSIDE PACKAGING.

Product loans must be returned in their entirety. If merchandise is missing from the return, we will assume that you would like to purchase it. IKEA reserves the right to bill for products that:

• Have been borrowed but not returned.
• Have been used or opened but were not featured, or were shown but not given proper/promised crediting.
• Have been altered without permission.

IKEA product loan items may be purchased for 15% off the retail price, plus applicable sales tax.

Checks will be the only acceptable form of payment for items wishing to be purchased. Checks should be made payable to IKEA and mailed to:
Janice Simonsen
IKEA North America Services, LLC.
420 Alan Wood Road
Conshohocken, PA 19428
Product loan and image requests
(Online media outlets/Blogs)
Please contact Noreen Lennon, noreen.lennon@IKEA.com and/or Christine Soner, christine.soner@IKEA.com at least 3 business days prior to your deadline with the following information:
• Contact name and name of online magazine/blog
• Deadline for request
• Estimated number of visitors per week or unique visitors per month
• Whether the request is for a product loan/donation, giveaway and/or digital images*
• Product name, description (size, color, article number) and quantity needed
- For images, please provide the catalog page or web link; if discovered through another source, please note
- If applicable, please note how you learned of the product (IKEA Catalog, IKEA press event, IKEA newsletter, webinar)
• Description of the intended use for the product (e.g. review, photography) **
• Shipping information (please include phone number for shipping purposes) ***
- For image requests, please supply an email address
• Date the article will be posted online

IKEA requires the following correct IKEA brand credit:
• IKEA (spelled in capital letters)
• IKEA toll-free phone order number: (800) 434-IKEA (4532)
• IKEA web site address: www.IKEA.com

Please send a link to the online post to:
Christine Soner, christine.soner@IKEA.com or Noreen Lennon, noreen.lennon@IKEA.com
IKEA PROCEDURE
*In compliance with FTC guidelines, online media/bloggers must disclose in a clear way to their readers that product sample(s) were provided by a marketer (IKEA). Examples of how to do this could be:
• "Thanks to IKEA for the review sample of (insert product)."
• "IKEA provided one (insert product) for review, and another for giveaway."

**According to the FTC guidelines, a marketer (IKEA) must verify that any statements about its products or services are accurate. Please fact-check your statements with any of the above IKEA representatives before posting. Also, please disclose whether or not you intend to alter the product. Note that IKEA cannot be held responsible for the results of any alteration to IKEA products or any use outside of their designed use.

***Whether or not we can send a product could be subject to shipping restrictions (size, weight, and/or breakability of the product and/or shipping location).

NOTE: Depending on the date of the request and the projected post date of the story, seasonal merchandise (i.e. summer, holiday) may not be available for loan or image requests. IKEA cannot guarantee the availability of a featured product in all store locations, as inventory may vary.
Product loan and image requests
(TV Outlets)
For your convenience, outlined below is an overview of the procedures for media requesting product loans and/or images. IKEA cannot consider product requests for TV show pilots, trade shows, corporate events and/or student projects.

Requests to borrow products for use as props will not be entertained. IKEA defines the use of products as props when the product is used as decoration or embellishment in a story/segment without proper crediting and/or when the product(s) featured are not the focus of the story/segment.

*Depending on the date of the request and the projected air date of the show/segment, seasonal merchandise (i.e. summer, holiday) may not be available for loan. IKEA cannot guarantee the availability of a featured product in all store locations, as inventory may vary.

All submissions for TV product loan requests need to be evaluated and considered for approval by IKEA.

Please submit your request to Janice Simonsen, janice.simonsen@IKEA.com

IKEA prioritizes opportunities for consideration that will include the following:
• The required IKEA brand credit when featuring IKEA products, which is:
- IKEA (spelled in capital letters)
• IKEA toll-free phone order number: (800) 434-IKEA (4532)
• IKEA web site address: www.IKEA-USA.com
• Involve an IKEA spokesperson during the segment/broadcast.
• Provide an opportunity for an IKEA editorial element.
• Include a verbal mention of IKEA and its store location(s).
• Segment is filmed inside an IKEA store.
• TV outlet grants permission to feature the TV show/segment in IKEA stores.
IKEA PROCEDURE
For IKEA to process your product loan request, you must provide the following information:
• Name of show/network
• Airdate and time of show/segment
• Deadline to receive products and/or requested dates for in-store shoots
• Product name, description (size, color, article number, etc.) and quantity needed.
- If applicable, please note how you learned of the product (IKEA Catalog, IKEA press event, IKEA newsletter, etc.)
• Complete shipping address with contact name and phone number(s)
• How the product will be used and the type of credit being offered (on-air mention, website, etc.) Please note that if a product is used and promised/proper crediting is not provided, IKEA reserves the right to bill for said product.
- If you plan to alter a product, please secure prior approval with IKEA.**

Please send a copy (preferably DVD) of the TV segment once it has aired to:
Janice Simonsen
IKEA North America Services, LLC.
420 Alan Wood Road
Conshohocken, PA 19428

**For your viewers' benefit, please include the details of any alterations made to an IKEA product featured in your broadcast so viewers are informed that the IKEA product has been modified.
Shipping and returning loaned
IKEA products
IKEA will arrange and be responsible for any fees associated with shipping IKEA product loan items to the intended recipient. Editorial recipients are required to arrange and pay for the return shipping of the loaned IKEA products back to IKEA within 30 days of receipt.

Options for returning loaned IKEA products are:
1. ) Via FedEx, UPS, Airborne, etc.
Ship to:
IKEA Elizabeth
1000 IKEA Drive
Elizabeth, NJ 07201
Attention: Christine Soner and/or Noreen Lennon
*Please do NOT ship attention Customer Service

2.) Via Courier Service:
• Returns via courier service MUST be scheduled with Christine Soner, christine.soner@IKEA.com or Noreen Lennon, noreen.lennon@IKEA.com in advance.
• Courier Service returns will only be accepted Monday through Friday, between the hours of 10:30 a.m. and 2:30 p.m.
• Any Courier Service deliveries returned without a scheduled appointment will be refused.
IKEA PROCEDURE
If a loaned IKEA product has not been used, PLEASE DO NOT WRITE ON THE OUTSIDE PACKAGING.

Product loans must be returned in their entirety. If merchandise is missing from the return, we will assume that you would like to purchase it. IKEA reserves the right to bill for products that:

• Have been borrowed but not returned.
• Have been used or opened but were not featured, or were shown but not given proper/promised crediting.
• Have been altered without permission.

IKEA product loan items may be purchased for 15% off the retail price, plus applicable sales tax.

Checks will be the only acceptable form of payment for items wishing to be purchased. Checks should be made payable to IKEA and mailed to:
Janice Simonsen
IKEA North America Services, LLC.
420 Alan Wood Road
Conshohocken, PA 19428
NEWSROOM
Press releases and reports
Here you can find our current and previous press releases. View the newsroom Download our in-depth sustainability reports, strategy documents and downloads. Find out more in Read our Materials
IKEA Catalog 2014
People & Planet
For a sustainable future
See what sustainability means to us and what we do to protect people and the environment. Read more about People & Planet