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IKEA Place app launches on Android, allowing millions of people to reimagine home furnishings...

IKEA Place app launches on Android, allowing millions of people to reimagine home furnishings using AR

03/19/2018 10:00 AM

[National] The popular augmented reality (AR) furnishing app contains new features and is now also available on Android devices.

Conshohocken, PA (March 19, 2018) – IKEA is opening a world of furnishing possibilities to millions of Android users around the world, allowing more people to see how a great piece of furniture might amp up their space. IKEA Place lets users confidently experiment, experience and “place” 3-D representations of more than 3,200 IKEA products into their space to ensure that they are just the right size and design from sofas and lighting to beds and wardrobes. IKEA Place is now available on Android for all ARCore compatible devices.

“When we first launched IKEA Place on iOS 11, in September 2017, we gave our customers the opportunity to ‘try before you buy’. Customers truly appreciate that we are helping them to create a better life at home using our AR technology. Today’s release is about bringing the ease of IKEA Place to over 100 million Android devices as well”, says Michael Valdsgaard, Leader Digital Transformation at Inter IKEA Systems.

Visual search
The latest release has a range of new features, including Visual Search powered by Grokstyle. This allows people to take a picture with their phone of any furniture they see, and then find similar or matching IKEA products through the app, ready for purchase.

“Barriers between the digital and physical world are disappearing fast. To keep pace with that change, we focus on opening up new ways for people to access IKEA, wherever they are”, Michael continues.

Play the furnishing game
To coincide with the launch of the IKEA Place app on Android, IKEA has teamed up with lifestyle blogger Caroline Solomon (@lowcheekbones) to explore the service IKEA Place provides. The app makes it fun and easy for couples, families and friends to reach common ground on design choices. Matchers Keepers is a gameshow series, where couples and flatmates team up and find out how well their tastes match.

ABOUT IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices. The IKEA Group operates 362 IKEA stores in 29 countries, including 47 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

For more information:
Lindsay Hyman, ikea@allisonpr.com
Caroline Hjertström, Caroline.Hjertstrom@inter-ikea.com