Bath mat, beige20x32 "

ALSTERN Bath mat, beige, 20x32 "
ALSTERN Bath mat, dark gray, 20x32 "
ALSTERN Bath mat, light gray-green, 20x32 "
ALSTERN Bath mat, white, 20x32 "
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ALSTERN Bath mat, beige, 20x32 "
ALSTERN Bath mat, beige, 20x32 "
ALSTERN Bath mat, beige, 20x32 "
ALSTERN Bath mat, beige, 20x32 "

This soft terry bath mat will easily become your favorite. It coordinates with many of our towels and the structured weave massages your feet. Fast-drying and 100% cotton from more sustainable sources.

Article Number304.492.39

Product details

Soft terry bath mat with high absorption capacity (weight 900 g/m²).

Available in different colors which are easy to coordinate with other bath textiles and accessories.


IKEA of Sweden

Article Number304.492.39
  • 100 % cotton

    Shrinkage maximum 6%.

    Machine wash very hot, normal cycle.

    Do not bleach.

    Tumble dry, low, normal cycle.

    Iron medium temperature, max 300°F/150°C.

    Do not dry clean.

  • Non-chlorine bleach.

    We want to have a positive impact on the planet. That is why by 2030, we want all materials in our products to be recycled or renewable, and sourced in responsible ways.

    The cotton in this product is grown with less water, less chemical fertilizers and less chemical pesticides, while increasing profit margins for the farmers. That way, we lower our environmental impact.


Length: 32 "

Width: 20 "

Area: 4.31 sq feet

Weight: 2.95 oz/sq ft

    Bath matArticle Number304.492.39

    Width: 20 "

    Height: ¼ "

    Length: 32 "

    Weight: 13 oz

    Package(s): 1


Bath rugDianeBig size and comfy.5
Bath MattMELIDABought this to have that hotel feel at home. I place over my rugs in the bathroom to keep rugs dry when we use the shower and drape it over my tub when not in use. Great item, I also went back and purchased the white version of it. Easy to wash and dry.5
Very soft and works goodNataliiaVery soft and works good5
I love these bath matsMojdehI love these bath mats because they are do light and not so thick and you can wash them so easily in the washing machine and the quality is so good and there is no change in coloring after washing frequently .l like IKEA products very much and l hope day after day become even better .Thank you for the service you give us .Mojdeh5
So Comfortable i buy allKIJANASo Comfortable i buy all my rugs at ikea5
Great it works very nice.THERSAGreat it works very nice.5
Great bath matKristineI love the absorbency and thickness of this bathmat. The person who installed the tile in our shower didn't angle it properly so there's always a bunch of water leaking thru. This helps absorb the water a lot so it doesn't go all over the floor making the tile a slip hazard.5
Not for a bath matMichelleNot for a bath mat it’s literally like a towel you could slip5
Clean affordable durable simplisticRuby J.I really love the look and feel of these towel mats. They are easy to wash and keep ready for use.5
Good quality.PETERGood quality.5
Great bath mat!TANYAI use these as bath mats & they work as expected! They absorb a lot of liquid, too5
Perfect bath rugsDEBRASo easy to toss in washer and dryer for bath rugs5
nice throw matNORMAGood value. Might be a little too heavy to wash in my machine, may need to take it to laundromat. Wish it came in more colors.5
love the bath matsKAYlove the bath mats5
Great qualityLilianGreat quality5
Great qualityLilianGreat quality5
Great valueLISAThese bath rugs are soft and absorbent. I love the color that goes perfect in my bathroom.5
Nice but wash by itselfAmyThis is a nice bath mat, reasonably thick for the price. It does bleed though, so be sure to wash by itself the first time or 2.3
Great Bath matANGELAThis is the second one I have purchased. It is soft and absorbent. The best part is that you can just throw it in the washing machine.5
ALSTERN Bath mat, beige, 20x32 "

Our take on cotton

We use cotton in many of our products, from sofas and cushions to bed linen and mattresses. It is a soft, durable and renewable fiber that breathes and is good at absorbing moisture. All these great qualities make cotton one of our most important materials, but it isn’t without its challenges, much having to do with conventional farming methods that negatively impact the environment and poor working conditions for farmers. With our size and production volumes, we want to drive change in the cotton industry. By only using recycled cotton or cotton from more sustainable sources, working with partnerships and initiatives on the ground and prioritizing compliance, we believe that we can make a positive impact in the world of cotton.

100% cotton from more sustainable source

Since 2015, all cotton in IKEA products is either recycled or comes from more sustainable sources*. This means that we only source cotton grown using sustainable farming practices that reduce the use of fertilisers, pesticides and water, improve working conditions and earnings for farmers, and benefit ecosystem health and biodiversity conservation. We have set up a system that enables use to trace all our cotton and ensure that the final product is from approved, certified sources. *Cotton from more sustainable sources commits to the following schemes: Better Cotton (as defined by BCI, including their equivalence in various geographies), cotton from farmers working towards the BCI standard (TBC).

Working together to drive change

Each year, IKEA uses around 0.5 percent of all cotton grown around the world. This may not seem like a lot, but the number is big enough to drive change in the industry. For many years, we have been working with partners and stakeholders globally to transform conventional large-scale cotton farming and set social and environmental standards for cotton production. As an example, we helped set up the Better Cotton Initiative (BCI) who runs the world’s largest cotton sustainability programme. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. Today, more than 110,000 farmers have adopted more sustainable farming practices within IKEA projects.

Ensuring compliance throughout the value chain

All IKEA products are produced in accordance with the IKEA IWAY Standard, our Supplier Code of Conduct. It sets out the minimum environmental and social standards expected from our suppliers, including compliance with local laws. We do not accept any form of forced labor, child labor or treatments in breach of our supply chain requirements. Our cotton teams across the globe ensure that all cotton used in IKEA products meets the demands of compliance in our supply chain. By having teams on the ground in areas where it has previously been challenging to work responsibly, we can challenge the traditional ways of working and improve the industry. If we discover that we are acting in places where we cannot ensure our requirements are being met, we follow-up on the ground and drive change.

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What is cotton?

Cotton is one of the world's most appreciated and used natural fibers. Textiles in cotton are soft, hardwearing and can be washed at high temperatures. They are also good at breathing and absorbing moisture – making them pleasant to wear close to the body. Today at IKEA we use more and more recycled cotton and strive to make sure that all the new cotton we use has been grown and produced with less and less amounts of pesticides, fertilizers and water.