IKEA and the LEGO Group Introduce BYGGLEK
August 2020
Play is an essential part of everyday life - it fosters creativity, relieves stress and helps bring people together. We know that where children see a world of imagination, parents often see a mess. We partnered with LEGO Group to create BYGGLEK, a collection featuring a set of curated LEGO® bricks and three different-sized storage boxes that children can build their creations on so that parents can tidy up without dismantling creations
Available beginning October 1, the collection features a set of curated LEGO® bricks and three different-sized storage boxes that children can build their creations on so that parents can tidy up without dismantling creations. BYGGLEK inspires children to play, display, replay.