IKEA reveals new products from the upcoming OBEGRÄNSAD collection in collaboration with Swedish House Mafia
The name of the collection – OBEGRÄNSAD – was first revealed at the IKEA Festival in Milan. “OBEGRÄNSAD” is Swedish for “unlimited”, and the name hints at the target group of the collection: those with limited budget, but unlimited creativity. With the OBEGRÄNSAD collection, IKEA and Swedish House Mafia aim to democratize music production at home and enable the many to unleash their passions and creativity.
The reveals at the IKEA Festival during the 2022 Milan Design Week featured three key products from the collection: a desk, an armchair, and a record player. The OBEGRÄNSAD collection has the versatility to offer solutions for the home setup whether you are a music producer, DJ or musician – as well as offering solutions for simply relaxing and listening to music. “The design supports creating, playing, enjoying and even just setting the mood,” says Swedish House Mafia.
The OBEGRÄNSAD desk is a core solution for upcoming music creators. The collection responds to the trend of making professional quality music at home and is essential for creating the perfect home studio for an affordable price. ‘“Sound is everything in music, and we have added two speaker stands to the desk in order to bring the speakers to the ear level. We have also added a pull-out shelf below the desktop. This functionality allows you to have a midi keyboard, for example, in easy reach, while maximizing space on your desktop”, says Friso Wiersma, IKEA in-house designer.
The OBEGRÄNSAD armchair represents the perfect balance of form and function which is central to this collaboration. The minimalistic design creates a pure elegance, the adjustable straps strengthen functionality allowing to finetune the comfort level. The armchair showcases the part of the collection which supports creating a relaxing environment to enjoy your music experience in the home. “Armchairs are a place to unwind, to reflect, to set oneself into the creative flow. OBEGRÄNSAD armchair manifests the importance of comfort”, says James Futcher, Creative Leader at IKEA of Sweden.
The most unexpected product revealed during Milan Design Week was the OBEGRÄNSAD record player. The product celebrates the timeless joy of the listening experience with vinyl records. The OBEGRÄNSAD record player has a sleek, minimal style and works with the ENEBY speaker.
“The solid, chunky design gives the player a presence in the room”, says Friso Wiersma, “it transmits the physicality of music in the collection, making it really claim space with the attitude of music woven into it – rather than making it blend”.
While the preview at the IKEA Festival at the 2022 Milan Design Week focused on three key product reveals, the whole collection will be launched globally in Fall 2022. With this collection IKEA and Swedish House Mafia explore the topic of music and creativity at home to make the everyday life easier for the many people listening to and creating music. The collection will include more than 20 home furnishing which will make living spaces better suited to the needs of music creators and music fans around the world.
For more information, please contact:
IKEA U.S. Press Office