The Better Balance Trail & Event FAQ
We are excited to announce the IKEA U.S. Better Balance Trail, an initiative geared towards helping people live healthier and more balanced lives at home, available at IKEA stores throughout the month of February.
The Better Balance Trail will show customers how they can optimize their home to help improve their wellbeing. The trail will kick off on February 1st and is available to IKEA Family members in all IKEA US stores and online through the month of February. Customers will discover wellbeing tips and insights from the IKEA Life at Home 2021 Report linked to specific products and areas of the home.
The Better Balance Trail can be found in all IKEA Stores in the US, as well as online at IKEA-USA.com/TheBetterBalanceTrail.
The Better Balance Trail will be live in all stores and online from February 1, 2022 – February 28, 2022.
The in-store content will be replicated at IKEA-USA.com/TheBetterBalanceTrail. After following along with the wellness tips, IKEA Family members will have an opportunity to enter the sweepstakes by correctly completing a digital mantra card (as they would when visiting in-store).
The mantra card is a digital component of The Better Balance Trail, that IKEA Family members will complete to enter The Better Balance Sweepstakes.
The mantra card is not a physical card, it will be completed digitally as part of the sweepstakes entry process. The mantra card will have our inspiration mantra message (with missing words), and instructions on how to enter the sweepstakes.
In-store, customers will scan the QR codes found on graphics supporting the trail. The QR code will direct the customer to The Better Balance Sweepstakes entry form.
Online, customers will follow through The Better Balance Trail landing page to The Better Balance Sweepstakes entry form.
A customer will need to be an IKEA Family member to enter. Logging into their IKEA Family account allows them to enter the sweepstakes. Each member will need to choose the correct answer to the digital mantra card and agree to the Terms & Conditions of the sweepstakes to move forward with entering the sweepstakes.
Yes, a customer does need to be an IKEA Family member to enter the sweepstakes. If a customer is not an IKEA Family member, they can join the club for free: https://www.ikea.com/us/en/ikea-family/
Grand prize winners will receive A Better Balance prize pack, curated with IKEA products based on the senses, a specially produced copy of A Balanced Place magazine, a $50 TaskRabbit gift card, and a $1,000 IKEA gift card.
Runner-up winners will receive A Better Balance prize pack, curated with IKEA- products based on the senses, a $50 TaskRabbit gift card, and a $20 IKEA gift card.
Winners of The Better Balance Trail Sweepstakes will receive an email from IKEA within 45 days of the end of the sweepstakes (sweepstakes end date: February 28, 2022.
The prize will be delivered to the mailing address available in the IKEA Family member’s profile as of 2/28/22.
To review the full Terms & Conditions for The Better Balance Sweepstakes: https://www.ikea.com/us/en/campaigns/better-balance-terms-and-conditions-pub3ff94f61
IKEA Family members visiting their local IKEA store from February 19 – February 21st can also take part in The Better Balance Trail event, where they will enjoy several offers and more. Please visit your local store page to find out what is available at their local IKEA store.
In-stores, The Better Balance Trail Event will be from February 19, 2022, through February 21, 2022.
To review the IKEA Family offers for The Better Balance Trail Event: https://www.ikea.com/us/en/offers/family-offers/
The Better Balance Trail is accessible both in-store and online. A customer can follow trail and have an opportunity to enter for a chance to win one of the prizes at IKEA-USA.com/TheBetterBalanceTrail.